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Avenue A / Razorfish Wins Nine International WebAwards for Outstanding Achievement in Website Development.


SEATTLE -- Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of aQuantive, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AQNT), today announced that it has won nine 'Best in Class' awards in the Web Marketing Association's (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ) 2006 International WebAward competition. The premier annual website award competition, the WebAwards recognize the people and organizations responsible for developing some of the most effective and best websites on the Internet today while setting the standard of excellence for all website development.

"We are honored to receive these awards on behalf of our clients," said Clark Kokich, worldwide president of Avenue A | Razorfish. Kokich added, "With the advent of rich internet applications This is a list of rich Internet applications. They are organised by their use. Communication
  • Gmail - Webmail client for Google's email service
  • Meebo - An instant messaging client for multiple platforms
 and interactive video, it's now possible to create deep, immersive brand experiences online. It's a credit to these clients that they push us to do great work, and they push the medium to deliver on its unlimited potential."

The WMA has honored Avenue A | Razorfish with the following 2006 WebAwards:

* New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times online (www.nytimes.com) - Best News Website, Best Newspaper Website

* Wesleyan University Wesleyan University, at Middletown, Conn.; coeducational; chartered and opened 1831. There are special cooperative study programs with the California Institute of Technology and the engineering department of Columbia Univ.  (www.wesleyan.edu/virtualtour) - Outstanding Website

* Mercedes AMG AMG All Music Guide (music website)
AMG All Media Guide (group of media websites)
AMG All Movie Guide (Movie website)
AMG Arzneimittelgesetz (German Law) 
 (www.mercedes-amg.com) - Outstanding Website

* AT&T (www.att.com) - Standard of Excellence

* Bosch Tools (www.boschtools.com) - Standard of Excellence

* Breville (www.brevilleusa.com) - Standard of Excellence

* Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  (www.carnivalconnections.com) - Standard of Excellence

* Red Bull (www.redbullusa.com) - Standard of Excellence

* XM Radio (www.xmradio.com/inno) - Standard of Excellence

The WebAwards focus on the design of the entire website, with particular emphasis on the creativity and functionality of the overall interactive experience. The judging is based on seven criteria: design, innovation, content, technology, interactivity, copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media.  and ease of use. The WebAwards judges consist of a select group of Internet professionals who have direct experience designing and managing corporate websites - including members of the media, advertising executives, site designers, content providers and webmasters - with an in-depth understanding of the current state-of-the-art in website development and technology.

About the Web Marketing Association (WMA)

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing See Internet advertising.  and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The Web Marketing Association is the producer of the WebAward Competition. Now in its 10th year, the WebAwards is the premier annual web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. WebAward entries are submitted by leading interactive agencies, website owners and in-house marketing and e-commerce departments from more than 33 countries.

About Avenue A | Razorfish

Avenue A | Razorfish solutions are entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions - East, West and Central - with offices located in major U.S. markets, the U.K., Australia, Germany and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy.

NOTE: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 2006
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