Avenue A / Razorfish Wiki Wins Portal Excellence Award.Wikipedia-Based Tool Unites Agency's 16 Global Offices in the Spirit of Collaboration & Knowledge Sharing NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Avenue A | Razorfish, the largest interactive marketing and technology services firm in the U.S. and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), is practicing what it preaches with its internal wiki A Web site that can be quickly edited by its visitors with simple formatting rules. Developed by Ward Cunningham in the mid-1990s to provide collaborative discussions, there are several "wiki" tools on the market for creating such sites, including www.editme.com, www.seedwiki.com, www. , a proprietary employee-driven knowledge sharing portal for its 16 offices worldwide. The wiki was recently awarded a Portal Excellence Award at the Shared Insights Portal Conference in the 'Best Team Collaboration Application' category. The award highlights applications that support internal and/or external facing team development and interaction. The Avenue A | Razorfish wiki was recognized for making use of innovative collaborative technologies like Web-based discussion groups. Embracing the philosophy and structure of Wikipedia, the popular, collaborative encyclopedia that anyone can edit online, Avenue A | Razorfish turned the wiki into an internal knowledge sharing and project-based collaboration site for its seven business disciplines across the globe, including: analytics, strategy, enterprise solutions, technology, media, creative and user experience. Andrew McAfee, associate professor at Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. commented via his blog (http://blog.hbs.edu/faculty/amcafee/), "I find that the sites I visit most often these days are ones that give me 'the latest.' They help me stay on top of the world, the blogosphere The total universe of blogs. See blog. , and my personal network of people and content. This page does the same thing at the company level for Avenue A | Razorfish employees." The spirit and culture at Avenue A | Razorfish is entrepreneurial and collaborative, which allows employees to share ideas and best practices with other employees around the globe. Whether it is information derived from sample project work, research resources or new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. , the wiki provides an easy-to-use tool for people to find resources and to spread ideas beyond smaller teams to facilitate an open dialogue. It satisfies the social networking See social networking site. social networking - social network needs of a fast-growing corporation by allowing employees to connect on a more personal level via "people pages" and community-specific content, rather than the typical content found on corporate intranets. For an added level of security, the site is password-protected and resides behind the company's firewall. Created in January 2006, the Avenue A | Razorfish wiki includes a home page and a 'guidelines and tips' section where members can access insight on how to edit the wiki and use templates for creating information. The wiki utilizes many innovative features, including: * Tag cloud A tag cloud (or weighted list in visual design) is a visual depiction of content tags used on a website. Often, more frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical. - organizes and bookmarks Web sites for future visits * Mapping - guides people to subjects related to their search queries * Blogs - online diary An online diary is a personal diary or journal that is published on the world wide web on a personal website or a diary hosting website. Online diaries began in 1994. As a community formed, these publications came to be almost exclusively known as online journals. postings for each discipline area * Page templates - existing forms for employees to help simplify posting content * Photos and bios - similar to those on the Facebook social network site * Google maps Google Maps (for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website, Google Ride Finder and embedded maps on third-party websites via the Google Maps can be added to any page * Really Simple Syndication (RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ) feeds * User ratings. Unlike traditional Web-based discussion forums, the blogs can be integrated with email distribution lists to foster an open dialogue. The wiki also feeds in other popular user-generated pages from the Web, including Digg, a news community; Flickr, a photo sharing site A Web site used to store and share photos. Users upload their pictures to the site, which are stored on the server and made available to friends and family via personal Web pages. Prints and other accessories can be ordered, which is the motivation for publishing the site. and del.iciou.us, a social bookmarking Ranking a Web site by users who like the content rather than by the total number of links to the site. Social bookmarking sites such as del.icio.us (http://del.icio.us) let users tag their favorite sites with key words and post them for others to see. See folksonomy and page ranking. Web site. "Our best ideas percolate percolate /per·co·late/ (per´kah-lat) 1. to strain; to submit to percolation. 2. to trickle slowly through a substance. 3. a liquid that has been submitted to percolation. from small project teams," said Ray Velez, vice president and National Lead, Technology at Avenue A | Razorfish. "The wiki is the perfect tool for our people to share their ideas and collaborate with teams across all of our 16 offices. Because the wiki is dynamic, and is constantly changing, we've found that it bypasses the issue of driving contribution because people want to keep the content fresh. By integrating and indexing our heavily trafficked mailing lists we are starting to mine the great content sitting in employee's email boxes. This benefits all of our people, not just a few." To build and create content, the company uses free, open source software from MediaWiki, the software used by Wikipedia. The blogs are powered by WordPress, a common blog platform and Avenue A | Razorfish also integrated the software with its internal Microsoft Active Directory to ensure the site is safe and complies with security standards. To share best practices related to enterprise corporations, Avenue A | Razorfish released in July 2006 the"Corporate Intranets Best Practices Report: A User-Driven Web 2.0 Perspective." The full report is available at: www.avenuearazorfish.com/enterprisesolutions/. A wiki-based version of the report is also available on The Workplace blog (www.theworkplaceblog.com), which was designed by the Avenue A | Razorfish Enterprise Solutions practice to help readers keep pace with the news, trends, commentary and events affecting the enterprise workplace and corporate intranets. About the Shared Insights' Portal Excellence Awards For more than eight years, the Shared Insights' Portal Excellence Awards have recognized world class implementations that provide significant business benefits and exploit innovative technology. Leading analysts, consultants and editors judge the entries in four award categories, including Best Team Collaboration Application, Best Employee Portal, Best Customer or Partner Portal and the Best Content Management Application. For more information visit: www.sharedinsights.com. About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT). Avenue A | Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer Web sites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions - East, West and Central - with offices located in major U.S. markets, the U.K., Australia, Germany and China. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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