Avenue A / Razorfish Tapped as Coors Brewing Company's Interactive Agency of Record.SEATTLE & GOLDEN, Colo. -- Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), today announced its selection by Coors Brewing Company as the full-service, interactive agency of record (AOR AOR The ISO 4217 currency code for Angolan Reajustado Kwanza. ) for the nation's third largest brewer. Avenue A | Razorfish will employ its capability set of media planning and buying, and website design and development, as well as the firm's award-winning creative and advanced analytics, in serving as Coors' AOR. "Coors is an example of the growing trend of brand marketers migrating efforts to the Internet. We're very excited about working with such a forward-thinking brand and are honored to be named the leading brewer's interactive agency of record," said Darin Brown, president of Avenue A | Razorfish's West region. About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions in the U.S. -- East, West and Central -- with offices located in major markets. In addition, the firm's first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. . Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft, Nike and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion