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Avenue A / Razorfish Supports Redesign of XM Satellite Radio Web Site.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
  • The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes
  • The genus Xyrichtys of the family Labridae
, the largest interactive marketing and technology services firm in the U.S. and an operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of aQuantive, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AQNT), today announced that it supported XM Satellite Radio, America's number one satellite radio company, with the successful re-launch of the XM Web site, available at: http://www.xmradio.com.

The redesigned site showcases the breadth and depth of XM's lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime.  of more than 170 channels, including exclusive concerts and original music series, 69 commercial-free music channels, sports, news, talk and entertainment programming.

The site now features additional capabilities, giving visitors convenient ways to explore and discover XM's content offerings. New discovery features such as 'Artist Search' and 'What's on Now' help users identify which XM channels play the music of their favorite artists and deliver a real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  display of the artist name and song title for all XM music channels.

"Our mission for the Web site is to provide a convenient way for prospective customers to discover XM's unique offerings and take action on that discovery by purchasing and activating their XM radio online," said My-Chau Nguyen, senior vice president, marketing, XM Satellite Radio. "For current subscribers, the XM Web site now offers a variety of ways to explore our programming as well as manage their account with XM through a new online customer care experience."

XM selected Avenue A | Razorfish to help with the redesign re·de·sign  
tr.v. re·de·signed, re·de·sign·ing, re·de·signs
To make a revision in the appearance or function of.



re
 because of its extensive knowledge of XM's business and technical systems. The redesign included an updated customer care section, 'Listener Care Online,' providing a simplified self-service user experience for efficient online access to account management services and radio activation activation /ac·ti·va·tion/ (ak?ti-va´shun)
1. the act or process of rendering active.

2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme.

3.
.

In addition, a new 'Help and Support' section in the main Web site delivers centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 access to all help-related information including, product information, account management access, FAQs and parental control options.

"XM's goal is to support, foster and strengthen its relationships with listeners and potential listeners," said Bob Lord, president, Avenue A | Razorfish East. "By building an effective, easy to use Web site, which includes new programming content and information, XM showcases its expertise as the leading satellite radio service provider."

About XM Satellite Radio

XM is America's number one satellite radio company with more than 7 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Chicago, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market is available in 140 different vehicle models for 2007 through partnerships with auto manufacturers, including Nissan. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit: http://www.xmradio.com

About Avenue A | Razorfish

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions - East, West and Central - with offices located in major U.S. markets, the U.K., Australia, Germany and China. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts.

In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 15, 2006
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