Avenue A / Razorfish Search Wins a Host of New Paid Search and Search Engine Optimization Clients.SEATTLE -- Avenue A | Razorfish, the largest interactive agency and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), today announced that its Search Engine Marketing (SEM) agency, Avenue A | Razorfish Search (www.ar-search.com), will be managing search programs for four new clients -- AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. , PhotoWorks, Scientific American Scientific American U.S. monthly magazine interpreting scientific developments to lay readers. It was founded in 1845 as a newspaper describing new inventions. By 1853 its circulation had reached 30,000 and it was reporting on various sciences, such as astronomy and and The SCOOTER Store. E[acute accent acute accent n. A mark (´) indicating: a. that a vowel is close or tense, as é in French été. b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek. c. ]Avenue A | Razorfish Search will be managing paid search programs for AAA (www.aaa.com), PhotoWorks (www.photoworks.com), and Scientific American (www.sciam.com), and both paid search and Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) for The SCOOTER Store (www.thescooterstore.com). In addition, The SCOOTER Store will be using Avenue A | Razorfish Search's advanced optimization service to ensure that both its paid search and SEO programs are converting at the highest level possible. E[acute accent]"Avenue A | Razorfish Search has done a great job in a very short period of time of lowering our acquisition costs and increasing our sales volume in paid search," said Jennifer Norene, director of electronic marketing for The SCOOTER Store. "Leveraging the vast amount of data that they have and their deep understanding of our business, they were able to create significant impact on paid search advertising efforts and are well on their way to integrating our paid and natural search programs. Housing paid search and SEO under the same roof has been one of the smartest strategic moves we have made since the launch of our Internet advertising efforts." E[acute accent]"In evaluating our search marketing strategy partner, we chose Avenue A | Razorfish Search due to its core competencies and approach of systematic testing to leverage learning and maximize the impact of our search," said Ron Morehead, managing director of Internet development for AAA. E[acute accent]Paid search and SEO, or natural search, are both key components to an advertiser's overall digital marketing efforts. Avenue A | Razorfish Search is a leading SEM agency with expertise in both critical areas. In addition, Avenue A | Razorfish Search is integrated with the largest interactive agency in the U.S., Avenue A | Razorfish, to provide clients a holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine. to their digital marketing efforts. E[acute accent]About Avenue A | Razorfish E[acute accent]Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT). Avenue A | Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy. E[acute accent]Note to Editors: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion