Avenue A / Razorfish Releases 2006 Digital Media Outlook Report; Second Annual Report Reveals the Key Trends and Companies Fueling the Heated Digital Media Landscape, as Well as Recommended Strategies for Today's Marketer.

SEATTLE -- Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today released its second annual Digital Media Outlook Report (http://www.avenuea-razorfish.com/points.htm). The report provides clarity of the landscape, as well as compelling strategies, tactics, and recommendations for advertisers. As the largest buyer of digital media, including search, Avenue A | Razorfish is positioned to provide first-hand insight into the complex digital marketing environment.

"A rush of spending, investing and deal-making marked the continued rise of digital advertising in 2005," said Jeff Lanctot, the report's author and vice president and general manager of Avenue A | Razorfish. "The landscape in 2006 is already serving up another year of powerful developments, particularly as media continues to migrate online and new digital formats and technologies emerge and mature."

Avenue A | Razorfish's media billings grew 34 percent year-over-year, totaling $418 million for 2005 and were distributed over 728 properties, up from $312 million and 654 sites in 2004. More than 50 properties garnered more than a million dollars and over another 100 generated at least a half million dollars from Avenue A | Razorfish clients.

The comprehensive, seven-part report provides data and commentary on the industry's bellwethers and movers; Avenue A | Razorfish's spend concentration and observations with regard to overall distribution; digital media pricing; the Best Web publishers of 2005; areas to watch in 2006; best practices for managing data and improving online performance; changes in the rapidly growing digital media industry; and strategies for digital brand professionals targeting the changing consumer. The report includes best practices and strategies for marketers in the increasingly competitive digital environment.

New this year, the report's "Best of the Web" survey of the Avenue A | Razorfish media team nationally identifies the best publishers of 2005 across 20 different categories according to spend, site quality (content and audience), creativity and service level.

Topics covered in the report include video devices and distribution, podcasting, blogging, mobile, gaming, targeting and personalization, among others.

The complete Avenue A | Razorfish Digital Media Outlook Report can be downloaded free at: http://www.avenuea-razorfish.com/points.htm.

About Avenue A | Razorfish

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (Nasdaq:AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions in the U.S. -- East, West and Central -- with offices located in major markets. In addition, the firm's first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft, Nike and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy.

In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.