Printer Friendly
The Free Library
19,604,530 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Avenue A / Razorfish Names Darin Brown Chief Strategy Officer.


Brown Tasked with Driving Global Client Innovation and Discipline Leadership

SEATTLE -- Avenue A | Razorfish (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AQNT), one of the largest interactive services firms in the world, today announced Darin Brown has become the agency's first Chief Strategy Officer. The new position creates a catalyst for leveraging thought leadership throughout the agency and to drive innovation on a global scale. In his new role, Brown will lead the agency's discipline areas, including analytics, strategy, technology, creative design, search, user experience and enterprise solutions. Brown will also be responsible for the agency's partnership alliance program and marketing efforts.

"As a 10-year veteran of Avenue A | Razorfish, Darin has provided remarkable value in growing our business both on the West coast and across the company. His efforts and strategic leadership with our clients, partners and employees make him an excellent choice for this critical role," said Clark Kokich, worldwide president, Avenue A | Razorfish. "Going forward, our approach has to be different - we have to think of new ways to support our clients in maximizing all digital channels on a global scale. With Darin's leadership I am confident we will continue to challenge our clients to innovate and rethink the way they do business."

Recent developments, including Avenue A | Razorfish's growing global roster, which includes offices and clients across the U.S, Australia, China, France, Germany, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Japan and the United Kingdom and client growth have sparked the need for a unified, digital marketing strategy leader.

"No single country is responsible for today's digital revolution, therefore, the key to addressing different consumer needs is learning how to reach the global consumer on their terms," commented Brown. "I have a thrilling challenge ahead of me and believe we are well-positioned to drive our clients' digital marketing plans, not only in our backyard Our Backyard was a series for pre-school children which aired at lunchtime on ITV from August 1984 until January 1987.It was produced by Granada Television.

The format was simple.
 but across the globe."

"Through his thought leadership and passion, Darin has proven he has the vision to advocate change and innovation across all facets of the digital world," said Forest Key, director of the Web/Client UX Platform & Tools Team at Microsoft Corp. "He has been a valuable partner to us on many initiatives, including Microsoft Silverlight Microsoft Silverlight (code-named Windows Presentation Foundation/Everywhere or WPF/E) is a proprietary runtime for browser-based Rich Internet Applications, providing a subset of the animation, vector graphics, and video playback capabilities of Windows Presentation , and has been instrumental in helping us set a new level of excellence for user experience on the Web."

Brown has held many operational roles within Avenue A | Razorfish, including functioning as president of the West region, where he was responsible for leading operations in Seattle, Portland, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . He led the agency's efforts in integrating the Web media and Web development capabilities and provided strategic and business development leadership for many of the agency's clients throughout his tenure with the firm.

Brown started his career in 1990 with Leo Burnett For the company, see .

Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the
 Toronto, now part of Publicis Groupe, where he created the award-winning Leo Burnett Interactive Group (now known as ARC).

About Avenue A | Razorfish

Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal See corporate portal.  development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of Seattle-based aQuantive, Inc. (NASDAQ:AQNT), Avenue A | Razorfish has offices in markets across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information.

NOTE: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:May 15, 2007
Words:643
Previous Article:Chicago Public Schools to Offer Students ABOTA CD-Rom on 7th Amendment Right to Jury Trial.
Next Article:Remarks by President Bush and Prime Minister Fredrik Reinfeldt of Sweden in Photo Opportunity.



Related Articles
aQuantive to Acquire Largest Independent Interactive Agency SBI.Razorfish.
Jewelers Mutual Insurance Co.
BHS is tapped for 8 buildings.
Avenue A / Razorfish Promotes Darin Brown to President of the West Region.
Avenue A / Razorfish Tapped as Coors Brewing Company's Interactive Agency of Record.
Avenue A / Razorfish Releases 2006 Digital Media Outlook Report; Second Annual Report Reveals the Key Trends and Companies Fueling the Heated Digital...
Executive Creative Director for Avenue A / Razorfish Named to International Academy of Digital Arts & Sciences.
Avenue A / Razorfish Promotes Colin Kinsella to President of the West Region.
"Avenue A / Razorfish Establishes Itself as a Leader of Web Design".
Avenue A / Razorfish Lends Creative Hand to Design Portfolio.com.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles