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Avenue A / Razorfish Lends Creative Hand to Design Portfolio.com.


New Conde Nast Web site Developed for Innovative Business Executives

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Supporting Conde Nast in providing business executives with a sophisticated, new business Web site, Avenue A | Razorfish, one of the largest interactive services firms in the world (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AQNT), helped create Portfolio.com, the online arm of the publishing bellwether's latest magazine creation - Conde Nast Portfolio. The Web site (www.portfolio.com) sets a new and emerging agenda for today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002.  executive.

In Phase I of a multiphase Mul´ti`phase

a. 1. (Elec.) Having many phases;

Adj. 1. multiphase - of an electrical system that uses or generates two or more alternating voltages of the same frequency but differing in phase angle
 approach, Avenue A | Razorfish helped develop a site that presents business news, insights and opinions on Portfolio.com in a highly visual manner. Through imagery, illustrations, infographics, and video, the site provides business executives with a full range of content and resources, including related video and research on magazine articles, more than one million company and executive profiles, city guides for business travelers and the ability to comment instantaneously on articles and columns. In addition, the site offers branded tools such as the "Hype Report," which dynamically tracks the most blogged about companies and executives on the Web.

"Our shared vision in developing Portfolio.com was to create a destination business executives would want to visit every day," commented Bob Lord, East region president, Avenue A | Razorfish. "Whether to get caught up on breaking news or do a little research for their next business trip, our goal was to make that journey as meaningful and relevant as possible."

Avenue A | Razorfish and its team of user experience, creative and technology experts worked in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with the digital team at Portfolio.com to create a unique one-stop-shop for breaking news, in-depth features, columns and blogs, as well as articles on must-have gadgets and luxury goods.

Working closely with the Portfolio.com team, Avenue A | Razorfish set its focus on the pieces of the Web site that would resonate res·o·nate  
v. res·o·nat·ed, res·o·nat·ing, res·o·nates

v.intr.
1. To exhibit or produce resonance or resonant effects.

2.
 with today's savvy business professional. The most important initiative in building the site was to make sure it was efficient and easy to use, not only for readers, but also for Portfolio.com's editorial staff to ensure the pages were flexible and dynamic. Editors will be able to easily update and customize their sections, providing readers a pertinent and timely experience.

"Today's business executives are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 efficiency in their media consumption online," Christopher Jones Christopher Jones, or Chris Jones, is the name of:
  • Christopher Jones (sailor) (c.1570-1622), English sailor, master of the Mayflower
In the arts:
  • Christopher Jones (actor) (b.
, Managing Editor of the Web site, said. "Portfolio.com delivers a wide variety of topics for the well-rounded business professional, from the top stories of the day, to the latest in culture and lifestyle, all presented in a visually meaningful and provocative way."

"With Phase I of the Web site launch behind us, we're gaining momentum to build and expand the capabilities Portfolio.com offers our users down the road, thereby dynamically changing and improving our user's experience every day," said Ari Brandt, Portfolio.com's General Manager of Digital Media.

About Conde Nast Portfolio.com

Portfolio.com is the online counterpart to Conde Nast Portfolio, the new business magazine launching in April 2007. Portfolio.com provides an informed take on business in real time. The site will cover breaking business news and analysis with bloggers and columnists on a diverse range of topics, from hedge funds to politics to Hollywood, as well as editorial and photography from the magazine. Portfolio.com will be a daily resource for business executives and the general interest reader.

About Avenue A | Razorfish

Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal See corporate portal.  development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map.  in Australia, China, France, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information.

In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 16, 2007
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