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Avenue A / Razorfish Introduces Dedicated Enterprise Solutions Practice; Practice is the Result of Years of Experience Working with Leading Companies to Develop Innovative, User-Centric Workplace Solutions.


SEATTLE & SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
  • The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes
  • The genus Xyrichtys of the family Labridae
 (www.avenuea-razorfish.com), the largest interactive marketing and technology services firm, and an operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of aQuantive, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AQNT), today announced Avenue A | Razorfish Enterprise Solutions (www.avenuea-razorfish.com/enterprisesolutions), a practice dedicated completely to the design and development of user-centric enterprise intranet, extranets and partner portal solutions.

"Consumers today are demanding compelling web site experiences that continue to raise the bar. Those online consumers are employees by day and demand the same user-friendly, compelling experiences at work," said Clark Kokich, worldwide president of Avenue A | Razorfish. "Avenue A | Razorfish service offerings live at the intersection of marketing and technology, and it is this unique position that leads to innovative solutions for our clients and helps us maintain a significant role in their entire digital business strategy."

Avenue A | Razorfish has been providing Enterprise Solutions expertise since the late 1990s, and clients include BellSouth, Ford Motor Company, Genentech, JPMorgan Chase JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, financial services, asset and wealth management and private equity. With assets of $1. , Microsoft, Thomson Corporation and Time Warner.

"Avenue A | Razorfish is uniquely positioned in this space because it has the strategy, user experience and technology skills that are needed to build the most effective employee and partner productivity tools," said Catherine Pearce, Dealer Applications Manager, Ford Motor Company.

Avenue A | Razorfish Enterprise Solutions practice will be led by director Shiv shiv  
n. Slang
A knife, razor, or other sharp or pointed implement, especially one used as a weapon.



[Probably Romany chiv, blade.]

Noun 1.
 Singh. Singh has been with Avenue A | Razorfish since 1999 and has been building web based Coming from a Web server. See Web application.  systems since 1995. He has worked with Avenue A | Razorfish clients on their enterprise workplace challenges across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. Singh has appeared in publications such as Portals Magazine, Darwin Magazine and CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 Magazine and is a regular speaker at intranet, knowledge management and technical communication conferences. His research interests focus on knowledge management, organizational behavior and how disruptive technologies A new technology that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades. Music CDs all but wiped out the phonograph industry within a few years, and digital cameras are destined to eliminate the film industry.  are changing the workplace.

"As pioneers in user experience design and web application development, our goal is to create performance driven solutions for industry leading companies that empower their employees and partners to communicate, collaborate, share knowledge and perform business tasks effortlessly ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
," said Singh. "Much as we do for consumer-facing web sites, our Enterprise Solutions practice is dedicated to providing clients with the most effective and usable solutions 'behind the firewall'."

To showcase the capabilities of the new practice, Singh and Bob Lord, Avenue A | Razorfish East region president will be presenting "Delivering Innovative, Productivity-Enhancing Intranet/Extranet Opportunities" this Thursday, November 17th at the KMWorld & Intranets 2005 conference in San Jose, Calif. The duo also authored a KMWorld Best Practices Series feature article entitled "The New Knowledge Management Imperative" that can be accessed online at: http://www.avenuea-razorfish.com/enterprisesolutions/.

About Avenue A | Razorfish

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions - East, West and Central - with offices located in major U.S. markets and headquarters in Seattle.

Avenue A | Razorfish Enterprise Solutions (http://www.avenuea-razorfish.com/enterprisesolutions/) designs and builds enterprise intranet, extranet, and partner portal solutions that help organizations empower their employees and partners with the information and tools needed to do their jobs - efficiently and effectively. Leveraging strengths in user-centric design and technology development, Avenue A | Razorfish works with industry leading companies including BellSouth, JPMorgan Chase and Time Warner to build workplace solutions that meet user needs and map to business goals.

Note to Editors: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company Profile
Date:Nov 15, 2005
Words:637
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