Avenue A / Razorfish Helps EMC Redesign EMC.com.Updated Web Site Creates Single Go-To Source for Products, Solutions and Services BOSTON -- Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
As the world's leading developer and provider of information infrastructure technology and solutions, EMC helps organizations of every size keep their most essential digital information protected, secure and continuously available. Working closely with the EMC team, Avenue A | Razorfish helped research and define a more consistent and simplified user experience where customers are empowered to take action and make decisions that can enhance their information infrastructures. "Over the last several years, EMC has aggressively expanded our product and service offerings organically and through acquisitions," said BJ Jenkins, EMC's senior vice president, Global Marketing. "We wanted a new web site to exemplify this evolution while demonstrating our unified vision and commitment through a more approachable, more customer-friendly online presence." The redesigned site not only consolidates EMC's offerings, but is also a more effective tool for EMC to attract prospects, generate leads, drive sales and communicate with a variety of audiences and communities. In addition to supporting two dozen languages and more than 50 country sites, the new site incorporates Web 2.0 functionality such as blogging, podcasting, RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. and advanced search capabilities. "The new EMC.com brings many moving parts Moving parts are the components of a device that undergo continuous or frequent motion, most commonly rotation. "Parts" only include the mechanical components which does not include fuel, or any other gas or liquid. together and showcases the array of products, services and solutions EMC offers under one 'roof,'" said Pete Stein, senior vice president and general manager, Avenue A | Razorfish. "By building a leading-edge web foundation, EMC can more effectively communicate and engage with its many valued customers and other targeted audiences." About Avenue A | Razorfish Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal See corporate portal. development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. in Australia, China, France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com for more information. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion