Avenue A / Razorfish Completely Redesigns Nielsen Media Research's Website.SEATTLE & NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Designed by Avenue A | Razorfish and Implemented in Collaboration with Nielsen Media Research, www.NielsenMedia.com Now Provides an Array of Informative Tools for a Variety of Audience Needs Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today announced Nielsen Media Research's completely redesigned website www.NielsenMedia.com, which delivers an array of information related to TV ratings -- the currency used every day in the television advertising business. Through a clean, modern design and a clear and intuitive navigation experience, Avenue A | Razorfish designed Nielsen Media Research's new website with the goal of highlighting information about the company's people, products and services, as well as providing a behind-the-scenes look at the world of TV ratings. "Our new website now provides a single, dynamic, integrated web presence that offers customers a more efficient and organized way to find a wide variety of important information and data," said Susan D. Whiting, president and chief executive officer of Nielsen Media Research. In addition to access to more information, NielsenMedia.com features a new component showcasing the weekly Top 10 TV programs in a number of categories and a visually rich interactive Flash timeline of TV and Nielsen's history over the past 80 years. For clients specifically, integrated "Workspaces" were implemented enabling a more efficient and organized way to find information in one place using a single password. "Today's marketplace, especially online, is more competitive than ever before, and the website is a critical information channel for clients," said Bob Lord, president of Avenue A | Razorfish East. "Our team focused on empowering NielsenMedia.com's users with a website design where they can easily access the information needed in an efficient and organized manner, while learning all about Nielsen's impressive technology evolution across the years Across The Years is one of a few ultrarunning festivals still taking place in the USA. Founded in 1983 by Harold Sieglaff the race has changed over the years in location as well as organisation. Today the race is held at Nardini Manor about 45 minutes from downtown Phoenix, AZ. ." About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (Nasdaq:AQNT). Avenue A | Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions in the U.S. -- East, West and Central -- with offices located in major markets. In addition, the firm's first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. . Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft, Nike and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . About Nielsen Media Research Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services See Information Systems. . In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Nielsen's National People Meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish-language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish-language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. Nielsen Media Research is part of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Media Measurement & Information, a global leader in information services for the media and entertainment industries. VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU is listed on the Euronext Amsterdam (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :VNU) stock exchange. For more information, please visit the VNU website at www.vnu.com. Note to Editors: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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