Avenue A / Razorfish Announces Launch of AppleVacations.com.SEATTLE & NEWTON SQUARE, Pa. -- Company Strengthens Online Presence with Re-Designed Website and Brand; AppleVacations.com Delivers Improved User Experience and Capabilities to Ensure Dream Vacations Avenue A / Razorfish, the largest independent interactive agency and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today announced the launch of the redesigned www.applevacations.com. For more than 35 years, Apple Vacations has offered convenient and affordable vacation packages to the most popular beach and ski destinations in the U.S. The redesigned AppleVacations.com accomplished two primary objectives, including delivering a new online brand and expanding Apple Vacations abilities to book special vacation packages -- a growing requirement of travelers. "AppleVacations.com now, more than ever, reflects our brand as 'America's favorite vacation company,'" said Tim Mullen, senior vice president of Apple Vacations. "The online channel is an increasingly important resource to our customers and the redesign offers an incredibly intuitive interface and design, as well as significant technology advancements, delivering a travel arrangement experience second to none." In addition to a new look and user experience, Avenue A / Razorfish and Apple Vacations partnered to enhance the integration of AppleVacations.com with current systems to support pricing, availability and booking processes, enabling a streamlined experience for customers and Apple Vacations' business. "Today's travel marketplace, especially online, is more competitive than ever before, and the website is becoming an increasingly critical channel to consumers," said Bob Lord, president of Avenue A / Razorfish East. "Apple Vacations understands the importance of a customer-centric website and its value as a key resource for researching and exploring travel options. AppleVacations.com's significant overhaul is testament to the travel company's commitment to their customers' needs." About Avenue A / Razorfish Avenue A / Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company. Avenue A / Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, and world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A / Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets, including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. . Avenue A / Razorfish utilizes online advertising technology provided by Atlas DMT See DSL. , also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
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