Avenue A / Razorfish Acquires NEUE DIGITALE Digital Marketing Agency Based in Germany.SEATTLE -- Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AQNT), today announced the acquisition of NEUE DIGITALE, a creative agency for digital marketing based in Germany. NEUE DIGITALE will retain its brand identity and existing leadership team and will operate as a subsidiary of Avenue A | Razorfish. NEUE DIGITALE joins the Avenue A | Razorfish digital marketing family, which includes 12 U.S. locations, DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. in the U.K and Amnesia amnesia (ămnē`zhə), [Gr.,=forgetfulness], condition characterized by loss of memory for long or short intervals of time. It may be caused by injury, shock, senility, severe illness, or mental disease. in Australia. Founded in 1998, NEUE DIGITALE provides digital full service for integrated, interactive marketing. This includes strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , creative conception, and technical implementation as well as media services for the integration of mobile channels. The agency has been recognized with a number of awards and accolades for its client work over the years. Most recently NEUE DIGITALE was honored with creative awards such as a golden Cyber Lion at the International Advertising Festival in Cannes 2006, The Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. at Cresta, and several medals at the Clio Awards The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work. , among many others. The Cyberwon Report 2006 ranked NEUE DIGITALE the fourth most creative interactive agency worldwide. Clients include adidas, Coca-Cola, DaimlerChrysler, Germanwings and Olympus Europe, among others. "Avenue A | Razorfish is keenly focused on our clients' needs. Our determination to provide exceptional service in promising international markets led us to NEUE DIGITALE in Germany," said Clark Kokich, worldwide president of Avenue A | Razorfish. "NEUE DIGITALE is distinguished as a leader for creative innovation and delivering digital marketing results. We are excited to welcome the team to our expanding family." "We believe NEUE DIGITALE and Avenue A | Razorfish will be successful together because we employ similar, important beliefs and tactics to drive results in digital innovation," said Andreas Gahlert, founder and managing director of NEUE DIGITALE. "Our solutions offer clients measurable success through the synthesis of creativity and effectiveness. Aligning with Avenue A | Razorfish, collectively we'll apply unsurpassed knowledge of digital channels to help clients achieve success." Under the leadership of Andreas Gahlert, founder and managing director, and Olaf Czeschner, founder and creative director, the company is profitable and expects net revenue of $2.8 to $3.3 million (US) for the remainder of 2006. NEUE DIGITALE has 44 employees and is headquartered in Frankfurt, Germany. The total purchase price, payable in cash, will be determined by an earnout arrangement based on profit contributions from NEUE DIGITALE over the next three years and NEUE DIGITALE's net asset value on August 3, 2006. Cash payments of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 4.4 million are guaranteed as an advance on the earnout: EUR 1 million payable at close, with the balance paid in years two and three. aQuantive expects this acquisition to be accretive on both a GAAP GAAP See: Generally Accepted Accounting Principles GAAP See generally accepted accounting principles (GAAP). earnings and EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become basis. About NEUE DIGITALE NEUE DIGITALE (www.neue-digitale.de) is a creative agency for digital marketing, based in Frankfurt am Main in Germany. NEUE DIGITALE has earned its reputation as a creative and effective online branding specialist with a variety of projects for successful international brand-companies, such as adidas, Germanwings, Daimler-Chrysler, Olympus Europe and Coca-Cola. For several years the name NEUE DIGITALE has stood for creative excellence -- in the global ranking of the Cyber Won Report NEUE DIGITALE occupied 4th place worldwide. In the current creative rankings of Manager Magazin, w&v and Horizont, NEUE DIGITALE tops the 2005 list of creative multimedia agencies. About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions -- East, West and Central -- with offices located in major U.S. markets, DNA in the U.K., Amnesia in Australia and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . Certain statements in this press release are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Words such as "expects," "anticipates," "forecasts," and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. The forward-looking statements in this release include, without limitation, statements regarding expected revenue of Amnesia for the remainder of 2006, expected future financial contributions, and expected benefits to be realized through the combination of Avenue A | Razorfish and NEUE DIGITALE. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated, such as risks inherent in acquiring a business and the risk that the business may not be integrated successfully. More information about factors that could cause actual results to differ materially from those predicted in aQuantive's forward-looking statements is set out in its annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2005, filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements, which speak only as to the date of this release. Except as required by law, aQuantive undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise. In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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