Avenue A / Razorfish's Garrick Schmitt to Discuss "The New New" Consumer at Web 2.0 in San Francisco on April 23.

Avenue A | Razorfish's Wiki Cited in Groundswell, a Book on Social Technologies Launching May 1

Avenue A | Razorfish:

WHO:

Garrick Schmitt, VP User Experience, Avenue A | Razorfish

WHAT:

Avenue A | Razorfish, one of the largest digital marketing firms in the world, invites media representatives to meet Garrick Schmitt at this year's Web 2.0 Expo in San Francisco, California.

Garrick will participate on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. The other panelists are Rafe Needleman, CNET; Konrad Feldman, Quantcast; Murtaza Hussain, Peanut Labs Inc.; and Erin Hunter, ComScore, Inc. Their discussion will focus around changes in online user behavior and how it affects Internet marketing techniques, aiming to answer:

* Who are the early Web 2.0 technology adopters and who are the late bloomers?

* How do users differ in online consumer behavior, from each other and compared to the past?

* What can demographics, metrics, and market research tell us about users, usage, and monetization?

Garrick is also featured in the Avenue A | Razorfish 2008 Digital Outlook Report: http://avenuea-razorfish.com/reports/RegOutlook2008.html.

In addition, prominent writers Charlene Li and Josh Bernoff of Forrester Research will preview their new book, Groundswell, at the Web 2.0 Expo on April 23. The book explores groundswell as a social trend and offers strategies to help companies use social technologies to transform their futures. Groundswell cites 65 corporate examples including Avenue A | Razorfish's Wiki (chapter 11).

WHERE/WHEN:

Panel to take place at Moscone West, San Francisco, California

Wednesday, April 23, 2008, 10:50 a.m. - 11:40 a.m. Pacific Time

HOW:

For more information or to schedule an interview with Garrick Schmitt, please contact:

Sally O'Dowd, Avenue A | Razorfish

Direct: [phone]

Cell: [phone]

Email: [e-mail]