Avenue A's Agreement with Level 3 in Europe Propels International Growth Strategy.

Business Editors

SEATTLE & LONDON--(BUSINESS WIRE)--Aug. 21, 2000

Level 3 to provide Avenue A with bandwidth and co-location

services to ensure speed and efficiency of ad serving technology

Avenue A, Inc. (Nasdaq:AVEA), a digital marketing optimization company (www.avenuea.com), today announced that it has signed an agreement with Level 3 Communications (Nasdaq:LVLT). Under the terms of the agreement, Avenue A will use Level 3's international broadband network and gateway facilities to deliver its digital marketing services in Europe.

"Avenue A chose Level 3 as its network services provider because they exhibit a similar commitment to excellent client service and aggressive international growth," said Jamie Marra, vice president of information technology and software development for Avenue A. "Through Level 3's IP-based network, Avenue A will ensure the speed and efficiency of its proprietary ad serving technology to all of its international clientele."

"Level 3 is committed to providing the infrastructure and facilities that will help web centric companies deploy innovative services and content on a global scale. We are pleased to be selected by Avenue A and have the opportunity to help them with their international expansion plans," said Les Johns, UK managing director, Level 3 Communications Ltd.

Through its international division, Avenue A is leveraging the projected growth in online ad spending by offering digital marketing and Precision E-mail(TM) services to international clients. By expanding overseas, Avenue A has increased its service offering for U.S.-based clients as well, especially those with offices, divisions or subsidiaries located abroad.

About Avenue A

Avenue A, the digital marketing optimization company, helps e-marketers acquire, retain, and grow customers across digital media. Avenue A drives breakthrough results for its clients' web and e-mail marketing initiatives -- using proprietary technology and rigorous analytical methods that turn campaign data into actionable insights. Clients include Eddie Bauer, Expedia, Microsoft, Gateway, Household Finance and TicketmasterOnline-CitySearch. Avenue A was founded in 1997, and is headquartered in Seattle with offices in London, Chicago and New York. Avenue A also offers digital marketing optimization through iballs, a wholly-owned subsidiary based in New York.

Certain statements in this press release are "forward-looking statements" within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, limited operating history, history of losses, and seasonal fluctuations in quarterly operating results. More information about factors that potentially could affect Avenue A's financial results is included in Avenue A's Form 10-Q for the fiscal quarter ended June 30, 2000 filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release.

Avenue A, Inc. has applied for registration of the "Avenue A" and Precision Email service marks in the United States and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners.