Avenue A/Razorfish Releases First-Ever Online Media Outlook Report.SEATTLE -- Largest independent buyer of online media and search provides insight into the trends and companies that will fuel the digital advertising industry in 2005 Avenue A/Razorfish : Avenue A | Razorfish Inc. is an interactive agency in the U.S. and is an operating unit of Seattle-based aQuantive, Inc. Avenue A | Razorfish works with companies to build websites and the digital marketing programs that drive , the largest independent interactive agency and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), today released its first-ever Online Media Outlook Report. The report takes a detailed look into the trends and companies that will fuel the digital advertising industry in 2005. As the largest independent buyer of online media, including search, Avenue A/Razorfish has a unique perspective into the multifaceted world of digital advertising. The 2005 Online Media Outlook report provides clarity into the online media landscape by providing insight into topics such as search engine marketing, portals, interactive video, targeting and performance media, gaming, blog and wireless advertising. Each section of the report includes "Five Companies to Watch in 2005," giving insight into the businesses that will actively be engaged in the trends leading the industry this year. "The evolution of the digital advertising industry continued at a rapid pace throughout 2004 and, with continued development, came added complexity and fragmentation for advertisers," said Jeff Lanctot, Avenue A/Razorfish's vice president of media. "2005 will mark an important year in digital media's history, but it remains to be seen how advertisers will capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the vast number of opportunities the medium has to offer." The report also addresses the controversies surrounding adware and desktop advertising applications, and includes reports on the outlook for 2005 from many of the industry's leading companies. Throughout the report, advertisers can take away solid recommendations on how to best evaluate and/or implement each of the advertising strategies discussed. The complete Avenue A/Razorfish 2005 Online Media Report can be accessed at: http://www.avenuea-razorfish.com/OnlineMediaOutlook.pdf. About Avenue A/Razorfish Avenue A/Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, and world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A/Razorfish operates three regions - East, West and Central - with offices located in major U.S. markets, including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT See DSL. , also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion