Avenue A/Razorfish Introduces New Dedicated Search Engine Marketing Division.SEATTLE -- Avenue A/Razorfish : Avenue A | Razorfish Inc. is an interactive agency in the U.S. and is an operating unit of Seattle-based aQuantive, Inc. Avenue A | Razorfish works with companies to build websites and the digital marketing programs that drive Search Combines the Industry's Largest Buyer of Search with the Specialized Services of aQuantive-owned Search Engine Marketing Firm eonMedia Avenue A/Razorfish (www.aa-rf.com), the largest independent interactive agency and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AQNT), today announced the launch of Avenue A/Razorfish Search, a new division dedicated completely to search engine marketing (SEM). Avenue A/Razorfish Search combines the industry's largest media buyer of search, Avenue A/Razorfish, with the expertise and specialized methodologies of aQuantive-owned SEM practice eonMedia, creating the advertising industry's largest SEM firm. "Search has been paramount to the success of our clients' media strategy for a number of years and a critical part of our agency's skill set," said Jeff Lanctot, vice president of media for Avenue A/Razorfish. "While many other advertising agencies are choosing to out-source this important media service, we felt it was time to enhance our capabilities even further by combining all our in-house search expertise, including the resources of aQuantive-owned eonMedia, and offer advertisers a dedicated SEM practice that is unique to the industry." Avenue A/Razorfish has been providing search expertise since the late 1990s, and today the practice makes up an estimated 25 percent of the agency's annual billings. eonMedia, which was purchased by aQuantive, Inc. in December 2003 as part of the acquisition of search technology provider GO TOAST, has exclusively focused on providing advanced SEM management services, with a focus on pay-per-click SEM, since early 2003. "The combination of Avenue A/Razorfish and eonMedia is further evidence of the continued growth of the search marketing industry and reflects the power of search as an effective marketing vehicle for advertisers," said David Karnstedt, senior vice president, Overture Direct Sales. "Having worked extensively with both Avenue A/Razorfish as well as eonMedia, this is an important step for aQuantive, online marketers and the industry as a whole." Avenue A/Razorfish Search will be led by Harrison Magun, former managing director of eonMedia. Rob Wilk, director of search marketing in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office, will continue search efforts on behalf of clients in the East region. Avenue A/Razorfish Search clients include JP Morgan Chase, Gateway, Danskin, Select Comfort, PeopleSoft and 1-800-FLOWERS. "We are savvy about our online marketing approach," says Monica Woo, chief marketing officer of 1-800-FLOWERS. "Although we have strong internal resources and analytics, the search space is a very complex and competitive medium. We, therefore, looked for a partner that can offer a dedicated team with specialized expertise and knowledge of search engines. Avenue A/Razorfish Search has been an effective and resourceful complement to our internal team." "Search is evolving, and sophisticated marketers are increasingly demanding that search be better integrated into their overall digital marketing strategy," said Magun, now managing director of Avenue A/Razorfish Search. "Avenue A/Razorfish Search will be positioned to provide the specialized integration, sophisticated methodologies and expertise those marketers seek." To introduce the capabilities of the new division, Magun and Lanctot, will be presenting "5 Ways to Increase Sales and Decrease Costs in Paid Search" this Thursday, October 7th at the Shop.org conference in Anaheim, California “Anaheim” redirects here. For Annaheim, see Annaheim, Saskatchewan. Anaheim is a city in Orange County, California, located 28 miles southeast of Los Angeles. . About Avenue A/Razorfish Avenue A/Razorfish (www.aa-rf.com) is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems, and integrated marketing programs. Avenue A/Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets, including New York, Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. . Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT See DSL. , also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. |
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