Avenue A, Inc. Increases Client List by 37 Percent in First Quarter 2000; 26 New Clients Added Since January 1, 2000.Business Editors, High-Tech Writers SEATTLE--(BUSINESS WIRE)--April 25, 2000 Avenue A, Inc. (Nasdaq:AVEA AVEA American Veterinary Exhibitors Association ), an Internet media and data marketing company (www.avenuea.com), today announced a 37 percent increase in its client roster in the first quarter of 2000. The significant growth can be attributed to the continued budget expansion of current clients and the addition of 26 new clients, including Best Buy, Intuit, Strong Investments and Flooz.com. "I am extremely pleased with our growth this quarter," said Brian McAndrews, president and chief executive officer of Avenue A, Inc. "The sizeable increase we've experienced in our client roster is validation that our integrated service and technology offering is highly effective. As more companies turn to the Internet for their advertising needs, many of them are turning to Avenue A as a `best of breed' solution for increasing the return on their online marketing campaigns." Said Jack Feuer, vice president of marketing for Flooz.com, "Our goal is to stimulate sending of Flooz gift currency while systematically reducing our customer acquisition costs. We needed a partner with the depth and expertise to understand both Internet direct Internet Direct, also known as "Indy", is a free software / open source socket library written in Object Pascal, an object-oriented version of Pascal. It includes clients, servers, TCP, UDP, and raw sockets, as well as over 100 higher level protocols implementations such as SMTP, response and branding. Avenue A's data analysis and savvy strategists have delivered for Flooz.com." Strong Investments came to Avenue A through its wholly-owned subsidiary, New York-based iballs. "eStrong.com is designed to provide investors with outstanding online customer service, education, and investment tools," said Pat Reetz, ecommerce marketing manager for Strong. "But first, we need to introduce prospective investors to our web site and brand. That's where our online advertising campaign comes in. It's critical that we know which ads are working and which are not. iball's technology and reporting capabilities tell us, in real time, how we're doing." Avenue A completed its initial public offering on February 29, 2000. Since then, the company has announced plans for its international expansion. The international division is headed by Neve Savage, former Avenue A vice president of client results. The company expects to open an office in London by mid-year. Avenue A has also announced strategic relationships with e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. companies NetCreations, yesmail and Mail.com that will make it possible for Precision E-mail(TM) clients to utilize highly targeted opt-in e-mail See opt-in. lists to directly communicate with prospective consumers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. industry analysts, Internet marketing See Internet advertising. is increasing as more companies place value on e-commerce. Online advertising spending is expected to grow from $5 billion in 1999, to more than $33 billion by 2004 (Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. , April 2000). "Growth measured in billions of dollars is certainly terrific news for the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . No longer are advertisers and marketers asking why they should advertise online, they are now asking how big a part of their budgets they should devote to online exposure," said Rich LeFurgy, chairman of the Internet Advertising Bureau. About Avenue A Avenue A integrates Internet planning and buying, proprietary ad management technology, anonymous user profiling, data analysis systems and Precision Email (TM) services to help advertisers increase the effectiveness and return on investment on their Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and e-mail campaigns. Avenue A clients include Gateway, Inc., Microsoft (through its MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). division), Expedia.com and Uproar.com. The company is based in Seattle with offices in Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and will soon open its first European office in London. Avenue A also owns iballs, a subsidiary based in New York. About Best Buy Minneapolis-based Best Buy Co., Inc. is the nation's largest volume specialty retailer of consumer electronics, personal computers, entertainment software and appliances. Best Buy operates 357 stores in 39 states. Through its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , BestBuy.com, the company has plans to greatly expand its e-commerce offerings this summer, leveraging the tremendous success of its traditional retail outlets to become a dominant player in the Internet space. About Intuit.com Intuit is leading the e-finance revolution on the Internet with its Quicken.com Web service, applying the same relentless customer focus that made it successful on the desktop. By visiting Quicken.com, consumers and businesses can find one-stop shopping for insurance and mortgages, as well as comprehensive information and services to better invest and prepare taxes. By deploying the speed and convenience of the Internet into everything it does, Intuit is successfully transitioning all of its products and services to the Web. About Strong Investments Strong Capital Management, Inc., is an independently owned investment advisor Investment Advisor 1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission. 2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and serving individuals, retirement plans, financial advisors, institutions, foundations, and Strong Investments. Founded in 1974, the firm manages over $42 billion in assets from its home base just outside Milwaukee, Wisconsin For other places with the same name, see Milwaukee (disambiguation). Milwaukee is the largest city within the state of Wisconsin and 25th largest (by population) in the United States. . Their independent, entrepreneurial approach to investing takes them from coast to coast, visiting the companies in which they invest as they conduct their own brand of intensive, hands-on research. About Flooz.com Flooz.com, Inc. has pioneered a unique method of gift giving by combining e-mail and electronic greeting cards See e-card. with an innovative "stored value platform." Consumers send Flooz, The Online Gift Currency(TM) to anyone with an e-mail address. Recipients then choose the store(s) where they would like to spend their Flooz. Just like money, Flooz is accepted as a branded form of payment on the checkout pages of more than 70 online stores, with more being added each week. Merchant partners include national brands, such as Starbucks, Tower Records, and Godiva Chocolatier choc·o·la·tier n. 1. One who makes or sells chocolate. 2. A place where chocolate is made or sold. [French, from chocolat, chocolate, from Spanish chocolate , as well as the most popular Internet brands, including Art.com, mothernature.com and Fogdog fog·dog n. A bright or clear spot that appears in breaking fog. [From the fact that it accompanies fog as a dog accompanies its owner.] .com. Recipients get a Flooz account, which keeps track of their purchases and their remaining Flooz balance. Flooz.com is a free service for senders and recipients and utilizes an innovative business method and proprietary technology for which there is a patent pending. Certain statements in this press release are "forward-looking statements" within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, history of losses, and seasonal fluctuations in quarterly operating results. More information about factors that potentially could affect Avenue A's financial results is included in the "Risk Factors" described in our Securities and Exchange Commission filings, including the prospectus related to our initial public offering dated February 28, 2000. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Avenue A, Inc. has applied for registration of the "Avenue A" and Precision Email service marks in the United States and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners. |
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