Avenue A, Inc. Announces Appointment of Former Starwave Chairman and CEO Mike Slade to Board of Directors.

Business Editors/High-Tech Writers

SEATTLE--(BUSINESS WIRE)--Feb. 3, 2003

Avenue A, Inc. (Nasdaq:AVEA), a digital marketing services and technology company, announced today that its board of directors elected Mike Slade, former chairman and CEO of Starwave Corporation, as its newest member.

As the former chairman and CEO of Starwave Corp., the trailblazing venture into the Internet and multimedia products arena, Slade was responsible for the launch of ESPN.com, ABCNews.com, NBA.com, and NFL.com, among other premier publisher sites that have become household names.

"Mike's unprecedented experience in both technology and media makes him a superior fit for our board of directors," said Brian McAndrews, president and CEO of Avenue A, Inc. "His counsel will be invaluable, and the timing is ideal as we look to 2003 as an occasion to continue growing our company and to advance our long-term strategic development."

Nick Hanauer, chairman of the Avenue A, Inc. Board, added, "Mike's extensive professional accomplishments, as well as his industry relationships, are a huge asset to Avenue A, Inc. We look forward to the contributions he will make as we continue to move Avenue A, Inc. to the forefront of the interactive advertising industry."

Slade began his career at Microsoft in 1983 and spent seven years there in a variety of product marketing roles. Microsoft products he helped introduce to the market include Excel, Works and Office. He served as director of corporate marketing in Microsoft's systems software division before leaving in late 1990. Slade has also held executive positions with Asymetrix Corp and NeXT Computer, Inc.

Since retiring from Starwave after its sale to Walt Disney Corp. in 1998, Slade has divided his time between consulting to Apple Computer CEO Steve Jobs, working with various start-up companies with his partners at Seattle-based investment firm Second Avenue Partners, and working closely with the management of the Professional Bowler's Association, of which he is a co-owner. Slade holds an MBA from Stanford University and a B.A. in Economics from Colorado College.

About Avenue A, Inc.

Avenue A, Inc., a digital marketing services and technology company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units -- interactive agencies Avenue A, Avenue A/NYC and i-FRONTIER, as well as Atlas DMT, a provider of advertising technology solutions -- Avenue A, Inc. is able to touch and bring value to any interaction in the digital marketplace. Avenue A, Inc. adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to ensure Internet user privacy. Please visit www.avenueainc.com to learn more.