Avenue A, Inc. Added to Russell 3000 Index.

Business Editors

Avenue A, Inc. (Nasdaq:AVEA) announced today that it has been added to the Russell 3000 Index.

Index membership is effective July 1 and will remain in place for one year.

The Russell 3000 Index, issued by the Frank Russell Company, measures the performance of the 3,000 largest U.S. companies based on total market capitalization, which represents approximately 98% of the investable U.S. equity market.

Membership in Russell's 21 U.S. equity indexes is determined strictly by market capitalization rankings and style attributes rather than by subjective opinion or committee decisions. Russell indexes are widely used by managers for index funds and as benchmarks for both passive and active investment strategies. About $250 billion is invested in index funds based on Russell's indices and an additional $850 billion is benchmarked to them.

About Avenue A, Inc.

Avenue A, Inc., a digital marketing services and technology company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its two operating units - Avenue A, an interactive agency, and Atlas DMT, provider of advertising technology solutions - Avenue A, Inc. is able to touch and bring value to any interaction in the digital marketplace. Both units are headquartered in Seattle and have offices in New York. Atlas DMT also has an office in San Francisco. Avenue A, Inc. and Avenue A/NYC adhere to the NAI privacy principles that have been applauded by the FTC. These principles are designed to ensure Internet user privacy. Please visit www.avenueainc.com to learn more.