Aventis Pharmaceuticals Launches Next Wave of E-Detailing Initiatives.Medical Writers/Business Editors BRIDGEWATER, N.J.--(BW HealthWire)-July 16, 2001-- e-Health Leader Unveils State-of-the-Art e-Detailing Sales Call Center and Launches iPhysicianNet Pilot to Enhance Communications with 4,000 Physicians Aventis Pharmaceuticals, the U.S. pharmaceuticals business of Aventis Pharma AG, today announced the opening of its state-of-the art e-Detailing sales call center, and the launch of an e-Detailing pilot with roughly 4,000 physicians throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . This call center is one of several new e-Detailing initiatives intended to increase direct-to-physician communications, using various technology channels including the Internet and high-speed telecommunications lines. This new initiative is part of Aventis' larger e-business strategy to achieve better patient outcomes through technology. The e-Detailing sales call center, a cutting-edge facility located on Route 202/206 in Bridgewater N.J., enables instant online access to Aventis sales representatives to conduct video e-Detailing sessions that conveniently deliver real-time answers to physicians' questions via their computers. Through an agreement with iPhysicianNet (IPNI IPNI International Plant Names Index ), an e-Detailing technology provider, 4,000 physicians can now use high-speed connectivity and PCs with video capability to connect with online representatives at the Aventis e-Detailing sales call center. Physicians are connected within 60 - 90 seconds, and can discuss products and information for Aventis' strategic brands. Aventis' online sales representatives can display high-resolution, animated graphics See animation. that unfold as the physician watches their monitor. Physicians also have access to on-demand information about Aventis' products, including several mode-of-action videos. "Together, the e-Detailing sales call center and IPNI technology deliver a truly interactive experience that is convenient and flexible for physicians," said Michelle Runge, vice president of e-business at Aventis. "These interactive tools are designed to complement office visits from field representatives by improving the frequency and quality of interaction with physicians so they can ultimately make more informed decisions regarding patient care." The sales call center incorporates special lighting and soundproofing Soundproofing is any means of reducing the intensity of sound with respect to a specified source and receptor. There are several basic approaches to reducing sound: increasing the distance between source and receiver, using noise barriers to block or absorb the energy of the sound features necessary for quality video-conferencing. In addition, the sales call center is equipped with a system that allows online representatives to share physician requests and other information with sales associates in the field, enhancing the quality of in-person sales visits, and relevance of information provided to doctors. To commemorate the opening of the new e-Detailing sales call center, Jerry Belle, president of Aventis Pharmaceuticals, North America, hosted a ribbon cutting ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business. Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which and tour of the facility. "The opening of our new e-Detailing sales center exemplifies our commitment to physicians and patients," said Belle. "Aventis is leveraging emerging technologies throughout our business and will continue to introduce new services that enhance better patient health outcomes." Aventis is taking a leadership position within e-Business and continues to do so with the recent launch of its call center. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Data Monitor (April 2000)(a), in 1998 only 8 percent or 5,600 of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. call centers were web-enabled. However, between 1998 - 2003, the number of web-enabled call centers A call center that receives calls from a link on a Web page. Such Web sites include a "talk" button on a page that allows visitors to obtain additional information from a human via IP telephony directly at their computers, providing of course that they have a microphone and speakers will dramatically increase more than five-fold. Aventis, on the forefront of this trend, is still moving forward in looking to integrate several other e-detailing initiatives within this sales call center. About Aventis Aventis Pharmaceuticals conducts the U.S. business of Aventis Pharma AG. With headquarters in Bridgewater, N.J., Aventis Pharmaceuticals focuses its activities on important therapeutic areas such as cardiology cardiology Medical specialty dealing with heart diseases and disorders. It began with the 1749 publication by Jean Baptiste de Sénac of contemporary knowledge of the heart. Diagnostic methods improved in the 19th century, and in 1905 the electrocardiograph was invented. , oncology, anti-infectives, arthritis, allergy and respiratory, diabetes, and the central nervous system. Aventis Pharma AG is the pharmaceutical company of Aventis S.A. (NYSE NYSE See: New York Stock Exchange :AVE). Aventis Pharma is dedicated to treating and preventing human disease through the discovery, development, manufacture and sale of innovative pharmaceutical products aimed at fulfilling unmet medical needs. The corporate headquarters of Aventis Pharma is in Frankfurt, Germany. Aventis Pharma is comprised of Aventis Pharmaceuticals; Aventis Pasteur, a world leader in vaccines, headquartered in Lyon, France; and Aventis Behring, a world leader in therapeutic proteins, headquartered in King of Prussia King of Prussia, industrialized suburban area (1990 pop. 18,406), Montgomery co., SE Pa. It has glass and steel fabricating, food processing, printing and publishing, and varied manufacturing (textiles, liquified petroleum gas, water-treatment and electrical , Pa. Aventis S.A., a world leader in pharmaceuticals and agriculture, is headquartered in Strasbourg, France. The company employs approximately 92,500 people in more than 120 countries. Aventis was launched in December 1999 through the merger of Hoechst AG Hoechst AG was a German life-sciences company that became Aventis after its merger with Rhône-Poulenc S.A. in 1999. It has been called "The pharmacy of the world" due to its important role in the world's drug market. and Rhone-Poulenc S.A. To receive a copy of this release or any recent release, visit the Aventis Pharmaceuticals U.S. Web site at http://www.aventispharma-us.com or call 800/207-8049. Statements in this news release other than historical information are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. subject to risks and uncertainties. Actual results could differ materially depending on factors such as the availability of resources, the timing and effects of regulatory actions, the strength of competition, the outcome of litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , and the effectiveness of patent protection. Additional information regarding risks and uncertainties is set forth in the current Annual Report on Form 20-F of Aventis on file with the Securities and Exchange Commission. (a) Data Monitor Market Analyst Experts, Web Integrated Call Centers Report, April 2000 |
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