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Aveda Celebrates the Success of the Yawanawa Tribe in Securing Rights to 93,000 Hectares of Sacred Land.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- The Yawanawa tribe, Aveda's sourcing partners for uruku, announced their recent success in securing rights to 93,000 additional hectares (125,000 acres) of land in their native home of Brazil. The demarcation of this land is a monumental mon·u·men·tal  
adj.
1. Of, resembling, or serving as a monument.

2. Impressively large, sturdy, and enduring.

3.
 achievement, and formalizes the tribe's rights to a total of 187,400 hectares (450,000 acres) of rich, biodiverse land, protecting it from deforestation deforestation

Process of clearing forests. Rates of deforestation are particularly high in the tropics, where the poor quality of the soil has led to the practice of routine clear-cutting to make new soil available for agricultural use.
. The newly-recovered territory houses numerous sacred burial sites and holds significant cultural meaning for the Yawanawa, who are wholly dedicated to strengthening and preserving their traditional knowledge and culture.

Aveda first partnered with the Yawanawa tribe in the early 1990s, when exploring partnership opportunities with an uruku plantation Plantation, city (1990 pop. 66,692), Broward co., SE Fla., a residential suburb of Fort Lauderdale; inc. 1953. The city has grown rapidly along with the development of S Florida. . In 1993, Aveda's first indigenous partnership was born--beginning with a project to cultivate cul·ti·vate  
tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates
1.
a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till.

b.
 13,000 seedlings of uruku--a red dye used in Aveda makeup makeup

In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces
. With the Company's support, the Yawanawa built a village, called Nova Esperanca (New Hope), and planted the uruku on their land.

"After years of struggling together, it is extremely special for us to regain this important land," says Tashka Yawanawa, Chief of the Yawanawa. "We thank Aveda so much for always supporting our efforts."

Aveda has supported the Yawanawa tribe, its first indigenous global sourcing partners for 15 years in their fight to maintain their customs and independence despite the invasion of rubber developers and loggers.

"This land's ecosystem supports the great web of life that the Yawanawa are a part of," said Dominique Conseil, president of Aveda. "It is also the foundation of their cultural identity, history and dreams--and enshrines the burial sites of legendary warriors, Chiefs and Shamans. As a result of this demarcation of additional land rights, hundreds of thousands of hectares of rainforest ecosystem will escape destruction by loggers, and conserved forests will help offset carbon emissions." Conseil continues, "In a world plagued by climate crisis, it is still possible to reverse the trends; by taking action, we can all create a legacy of beauty and diversity for the benefit of future generations. Aveda joins the Yawanawa in thanking our colleague David Hircock for the invaluable help he provided in securing a positive outcome to a long struggle."

For the third consecutive year, Aveda and the Yawanawa have participated in an annual UN forum focused on how business leaders can embrace indigenous wisdom and conduct business in a socially and environmentally conscious manner. This year's forum, "A Dialogue for the Future," discussed how corporations can work together with indigenous peoples The term indigenous peoples has no universal, standard or fixed definition, but can be used about any ethnic group who inhabit the geographic region with which they have the earliest historical connection.  to impact their land rights. Tashka Yawanawa was a panelist pan·el·ist  
n.
A member of a panel.

Noun 1. panelist - a member of a panel
panellist

panel - a group of people gathered for a special purpose as to plan or discuss an issue or judge a contest etc
 at the conference, held at the United Nations, alongside Dominique Conseil, president of Aveda.

Aveda's strategic business commitment to indigenous partners puts environmental leadership and responsibility at the forefront of each decision. The Aveda network of service providers and guests offers tremendous support to this sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities.  model.

"We thank the Aveda network for embracing our mission and brand values," says Aveda President Dominique Conseil. "By choosing Aveda, they are supporting indigenous communities such as the Yawanawa. Their commitment creates a ripple-effect of sustainable success for all."

The demarcation of additional land rights is a monumental achievement for the Yawanawa, who, with Aveda's continued support, will continue their efforts to secure rights to more of their native land.

Aveda[TM], The Art and Science of Pure Flower and Plant Essences[TM], was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume[TM] and lifestyle products. Headquartered in Blaine, Minnesota Blaine is a city in the state of Minnesota. As of the 2000 census, the city had a total population of 44,942. The city is located mainly in Anoka County, but extends into Ramsey County. , Aveda is available in Aveda stores, on www.aveda.com, and in nearly 7,000 professional hair salons A hair salon (also called 'Hairdresser' and 'Hair Parlour')is a place where one goes to get their hair cut, as well as styled, highlighted or coloured.

There are many different types of hair salons that one can choose to go to.
 and spas in 24 countries worldwide.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 30, 2007
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