Avectra's netFORUM: innovative, easy to use, and 100 percent Microsoft .NET. (Business Partners).

Avectra is pleased to announce the launch of its industry-revolutionizing product, netFORUM, the first XML-based association management software (AMS) system written entirely with Microsoft .NET. netFORUM is a simple, attractive, and comprehensive Web solution that streamlines workflow through "smart" wizards and templates. It also has an amazing design tool for building screens, adding fields, and configuring the system to match an organization's brand and meet its ever-changing business needs.

"First, our strategy was to become experts with the .NET development environment. Once we accomplished this, we then built an extremely flexible toolset to harness the power of .NET and XML," says Robert Miller, president of Avectra. "We have rapidly been able to build netFORUM and focus on making it flexible, easy to use, and more member-driven than any other system."

netFORUM effectively serves as both the customer relationship management and ERP systems for our clients, allowing organizations to effectively communicate and enhance their value to their members, reduce overall operating costs, and increase nondues revenue. netFORUM also combines other applications such as e-commerce and content management capabilities into one comprehensive AMS solution, What sets netFORUM apart from other software is its complete flexibility, reliability, ease of use, and the speed in which it can be implemented.

Ali Tabatabai, executive vice president, research and development, says, "By combining the extensive capabilities of the Microsoft .NET framework with the robust design of netFORUM, Avectra has created a truly configurable system that provides our clients the ability to change and maintain their systems based on their needs, without departing netFORUM's upgrade path." He adds, "Tasks as simple as modifying the description of a specific field throughout the system to tasks as complex as adding new specific database tables and data entry forms, searches, and queries can be performed in minutes. In the past, days of development would be required."

netFORUM effectively eliminates the barriers to information sharing and allows users to personalize their system and control access to their information. Its "smart" interface remembers preferences and frequently accessed areas, providing ease of use and personalization. This state-of-the-art system promotes a rich, focused user experience by merging traditional AMS functionality with far-reaching Internet marketing capabilities. "It is astonishing how much can be changed in the system and how quickly it can be accomplished," Tabatabai continues. "We have successfully separated the presentation layer (the look of the screens) from the business layer (business rules), so the look and feel can freely change without affecting the upgrade path."

Microsoft's .NET and XML Web Services have provided netFORUM with the foundation to continue as the leader in association management software solutions. This next generation AMS will completely change the way your organization provides services to your constituents. Tabatabai says, "Beyond making netFORUM easy to use, the other fundamental goal of the product development effort was to make it totally flexible. We definitely hit that one out of the park."

About Avectra

Headquartered in Falls Church, Virginia, and founded in 1993, Avectra is the leading software and technology provider for the nation's largest and most influential member-based organizations. Today, Avectra supports critical membership and financial operations for almost 500 clients who are managing more than 30 million members. Although our core client base remains trade associations and professional societies, we also have a significant number of chambers of commerce, unions, fraternal organizations, and charitable foundations as clients. Avectra's 100 percent Web-based solutions include virtual community, e-learning, content management, and hosted-application services.

Avectra is committed to building partnerships with clients and maximizing their technology investments. This commitment, combined with flexible solutions and vast industry knowledge, ensures our clients' long-term growth and success. Microsoft's .NET platform and the revolutionary netFORUM solution present the most innovative foundation for Avectra to deliver this promise.

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Web site: www.avectra.com