Avecmedia Launches Patented Packaging Concept to Deliver Interactive Media Via Consumer Packaged Goods.

Business Editors/High-Tech Writers

STAMFORD, Conn.--(BUSINESS WIRE)--May 30, 2001

Alliance With Sony Disc Manufacturing in Place to Distribute

CDs, DVDs and Software CD-ROMs Directly to Consumers

Ever find a DVD in your soda? Soon, you might. Offering a fresh approach to media distribution, Avecmedia, Inc. today introduced a patented packaging system to attach CDs, DVDs and software CD-ROMs of any size to a wide variety of consumer products.

"In a visually exciting way, we can package any optical disc -- CD, CD-ROM or even DVD -- on virtually any type of consumer product," explains William Plumb, president of Avecmedia, Inc. "This adds a new dimension to marketing, making it simple to combine great products with some of the most popular music, film and software CDs. And, with our technology, we can do it in a cost-effective and seamless manner."

Strategic alliances with Sony Disc Manufacturing and leading plastics manufacturers enable Avecmedia to combine the latest digital content with innovative packaging designs.

"Avecmedia packaging is more than a product; it's a solution," says Scott Bartlett, senior vice president, Sony Disc Manufacturing. "Marketers are always searching for a more effective way to get their message to targeted audiences. Adding discs to products and packages going directly to the consumer's home makes a lot of sense, and Avecmedia's packaging accomplishes that."

Using Avecmedia's exclusive solution, CDs, CD-ROMs or DVDs can be integrated with premiums, fast-moving consumer products or catalog and online purchases delivered to the home. The packaging prominently displays the disc while protecting it from tampering or damage.

"Just think about using consumer products as delivery vehicles for media," Plumb adds. "We can now package music CDs on top of fountain beverages, multimedia on children's fast food meals and a DVD format film on the lid of a can sold in any store or supermarket. The combinations and possibilities are endless."

In addition, direct mail packaging offered by Avecmedia displays a disc in-transit with products, such as samples, catalog or online purchases as well as business-to-business promotions.

About Avecmedia, Inc.

Avecmedia, Inc. (www.avecmedia.com) is a packaging company providing innovative solutions for the distribution of optical discs with other goods. Avecmedia packaging is patent-protected in the US and in almost 100 countries around the world. Alexandra Gordon, a pioneer in interactive media and marketing, and Charles W. Grimes, nationally recognized attorney and intellectual property consultant are founders of the company. William Plumb, president of Avecmedia, Inc., was a partner in the development of the Q-Pack(R)CD packaging system.

Note to Editors: The Q-Pack(R), now sold by the Shorewood Packaging division of International Paper, won't crack, shatter or snap hinges in normal handling, eliminating the major problems plaguing the standard jewel box and creating problems for replicators, retailers and consumers.