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Avatar Restructures Manufacturing and Materials Operations; Announces Today that it will Accelerate the Transfer of Jobs from its U.S. Headquarters to its Thailand Facility this Week; This Will Reduce the Total Worldwide Work Force by 22%.


MILPITAS, Calif.--(BUSINESS WIRE)--Sept. 16, 1996--Avatar Systems Corp. announced today that it has completed the restructuring of its U.S. operations by reducing the number of full time and contract personnel in its Manufacturing, Materials, and Engineering operations here.

By the end of September, Manufacturing and Materials will be run from the company's Lat Krabang Lat Krabang (Thai: ลาดกระบัง) is one of the 50 districts of Bangkok, located in the east of the town. , Thailand facility. As a result Thailand will also be expanding its Procurement, Finance, MIS & Quality organizations as part of the Centralization of the manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations. . By October, most OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers will receive shipments from Thailand.

Bob Martell, Avatar's president and chief executive officer stated, "As part of our cost reduction program, we realized that we couldn't continue to pay for two separate Manufacturing and Procurement Operations in this very competitive Disk Drive market, so we accelerated the Centralization Plan to Thailand by about six months."

"More than 80% of our suppliers are based in the Far East and it made sense to get our procurement organization closer to them and on the same time zone. At the same time our Manufacturing operation had come up to speed much faster than we expected and that was good news," added Martell.

The headquarters facility in Milpitas will house Administration, Sales and Marketing, Engineering, Reliability, Research and Development and Finance. New Products and Special Programs will continue to be developed in this facility.

Avatar designs and markets to OEMs worldwide the only high performance, high capacity removable cartridge removable cartridge
n.
A hard disk that has a self-contained casing, can be removed from the drive, and has greater storage capacity than floppy disks.
 disk drive featuring a 170MB removable cartridge designed internally for the media/modular bay of notebooks. An IDE & SCSI-2 model with or without backward compatible Refers to hardware or software that is compatible with earlier versions of the product. Also called "downward compatible." Contrast with forward compatible.

backward compatible - backward compatibility
 1.44MB floppy disk drive floppy disk drive - disk drive  is also offered for the 3.5-inch, one inch high drive bay for desktops.

CONTACT: Avatar Systems

Bob Martell, 408/321-0110
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 16, 1996
Words:292
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