Avatar Peripherals Unveils Next-Generation in Removable Storage Devices for Hard-Driving Mobile Professionals; The Shark 250 offers unlimited hard disk expansion in a portable drive.MILPITAS, Calif.--(BUSINESS WIRE)--March 17, 1997--Avatar Peripherals, Inc. today announced the Shark 250 mobile hard drive, a new removable meordable storage product is targeted to expand the hard disk capacity of personal computer users by using 2ion, offers users performance similar to theiremovable storage market in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. with the establishment of Avatar Peripherals. Avatar Peripheral's making the announcement, George Skaff, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Avatar Peripherals said, "The Company's entry igrowing need to serve the mobile professionals with a portable drive which offers unlimited hard disk drive " said Phil Devin, vice president and chief analyst, Storage Technologies, Dataquest. "With its snappy Snappy - Snappy Video Snapshot performance, unusual in mobile storage subsystems The part of a computer system that provides the storage. It includes the controller and disk drives. See storage system. , Avatar's drive will be attractive to the end user marketplace. This drive offers true palm-sized mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings power that works out-of-the-box, doesn't need an external power source, and looks smart." With Avatar's superior technology, the Company will forge a positioning niche not being addressed by today's market leaders. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bill Mowry, director of channel marketing, Avatar Peripherals, "Our patented removable media In computer storage, removable media refers to storage media which can be removed from its reader device, conferring portability on the data it carries. A removable drive is a reader device for such media. hard disk drive technology enables us to leverage our product offering as an alternative solution to the current industry standard. Our research has shown that notebook and desktop users alike don't have access to any truly portable hard disk drives available on the market today, and that they're limited by the system's hard disk capacity. Avatar Peripheral's product line "breaks" this limitation by offering light, compact, and fast portable hard disk drives to the mainstream market." Shark 250 Product Size, portability and speed are strong, competitive advantages for the Shark 250 product. The drive is a self-contained disk storage unit connecting externally to IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) PCs/compatibles through the parallel port and is capable of storing 250MB on a single removable 2.5" HARDiskette media -- this being the equivalent of over 170 floppy disks on a single removable disk A disk or disk cartridge that is inserted into the drive for reading and writing and removed when not required. Using optical technologies, CDs and DVDs are the most common examples. . The Shark 250 technology uses 2.5" hard disk media, which allows for a smaller footprint (less than half the size of whats on the market today), that is lightweight (9.7 ounces). Equally impressive, the Shark 250 draws a small amount of power directly fro run presentations, store multimedia files, install additional applications, share large files between individuals and/or computers, or for general back-up purposes. The parallel port version features a transfer rate of up to 1.25MB per second. The Shark 250 easily connects to the parallel port of notebooks and desktops and features an active pass-through parallel connector that enables the Shark 250 drive and a printer to be connected simultaneously to thesite) -- Shortcut (1) In Windows, a shortcut is an icon that points to a program or data file. Shortcuts can be placed on the desktop or stored in other folders, and double clicking a shortcut is the same as double clicking the original file. icons providing easy accuring a simple mouse click to eject the 2.5" HARDiskette -- Additional third-party bonus softw Adobe Acrobat Document exchange software from Adobe that allows documents to be displayed and printed the same on every computer. The Acrobat system created the Portable Document Format (PDF), which is widely used in commercial printing and on the Web. See PDF. Viewer PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. Vieweent Managem ent NovaStor NovaDisk Lite 30-day money-back guarantee (through the point-of-purchase) and a one-year limited-hardware warranty. The Company's Customer Support representatives can be reached Monday through Friday during normal business hours BUSINESS HOURS. The time of the day during which business is transacted. In respect to the time of presentment and demand of bills and notes, business hours generally range through the whole day down to the hours of rest in the evening, except when the paper is payable it a bank or by a to answer all customer support questions. As Avatar expands its distribution beyond North America, they will be providing their international users with addresses of authorized support. Pricing and Availability The Shark 250 mobile hard drive comes complete with a parallel port cable with the active pass-through, notebook and desktop power cables to connect to the keyboard or mouse ports, software driversable as a single pack for an estimated street price of $39 and a three-pack for $99. About Avatar Peripherals, Inc. Founded in November 1996, Avatar Peripherals, Inc. markets truly portable hard disk drives using mini-removable media. Avatar Peripherals products are available through leading computer retail stores, resellers, and major distributors in the U.S. and Canada. As a wholly-owned company of Avatar Company Limited in Thailand, Avatar Peripherals has access to the global technical, manufacturing and financial resources of its parent company. Avatar Peripherals, in conjunction with Avatar Systems Corp., employs more than 300 people worldwide. Avatar Systems, founded in 1992 as a subsidiary of Avatar Company Limited, is one of the leading designer and manufacturer of advanced high-performance storage devices to the personal computer marketplace. In addition to the corporate office in Milpitas, Calif., Avatar Peripherals utilizes a 24,000-square foot manufacturing facility in Bangkok, Thailand. Avatar Peripherals is located at 1455 McCarthy Blvd., Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and 95035 and can be reached at 408-321-0110. Sales information can be obtained by calling 1-888-GO-AVATAR (1-888-462-8282), and for customer support at 408-953-0123. Additional information can be found on Avatar's World Wide Web page at http://www.goavatar.com . -0- Note to Editors: Avatar Peripherals and Avatar Systems are trademarks or registered trademarks of Avatar Company Limited. Shark 250, HARDiskette, SharkSwap, and SharkEject are trademarks of Avatar Peripherals, Inc. All other company and product names are trademarks or registered trademarks of their respective holders. CONTACT: Avatar Peripherals, Inc. Danya Bahous, 408/953-0222 dbahous@goavatar.com or Candelori Communications Donna Candelori, 415/572-1776 dcandelori@candelori.com |
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