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Avatar Peripherals Announces Shark 250 i Series Expanding Its Family of Removable-Media Mass-Storage Products.


MILPITAS, Calif.--(BUSINESS WIRE)--June 10, 1997--

Shark 2250i and 3250i products offer the latest technology for

internal drive formats

Avatar Peripherals today announced the availability of the internal models of its award-winning Shark 250 mobile hard drive. Now, PC, desktop, and notebook manufacturers can offer their customers computers equipped with reliable, unlimited mass storage, due to the Shark's 250-MB, 2.5-inch HARDiskette media.

Unlike some other removable media In computer storage, removable media refers to storage media which can be removed from its reader device, conferring portability on the data it carries. A removable drive is a reader device for such media.  solutions, the internal Shark 250 products, equipped with an ATA (1) (AT Attachment) The specification for IDE drives. See IDE.

(2) See analog telephone adapter.

ATA - Advanced Technology Attachment
 IDE (1) (Integrated Development Environment) A set of programs run from a single user interface. For example, programming languages often include a text editor, compiler and debugger, which are all activated and function from a common menu.  interface; uses Winchester technology to deliver uncompromising performanceidentical to that of a fixed hard-disk drive. The big difference, of course, is that the Shark 250 offers unlimited hard disk expansion.

"With this new product line offering, we enable PC OEMs to differentiate their products with the power of the Shark 250," said Tim Caldwell Tim Caldwell (born 1954) was an American cross country skier who competed from 1972 to 1984. Competing in four Winter Olympics, he earned his best finish of sixth in the 4 x 10 km relay at the 1976 Winter Olympics in Innsbruck. , vice president of business development at Avatar Peripherals. "By taking a proven technology that has been accepted in the consumer marketplace and making it available to OEMs and System Integrators See systems integrator. , they can now offer computers with virtually unlimited hard disk space."

About the Shark 250i Series

Avatar's Shark 250 internal drives are a breed apart from other removable storage systems. These drives, which weigh less than 10 ounces, can store up to 250 MBmore than 170 floppy diskson each 2.5-inch removable HARDiskette media. The Shark 2250i and 3250i models are based on 2.5-inch and 3.5-inch internal drive form factors, respectively, outfitted with ATA IDE interfaces. These drives have the best access speed in their class (less than 12msec), and meet all the standard requirements for durability, transfer rate, data reliability and mean time between failures (MTBF (Mean Time Between Failure) The average time a component works without failure. It is the number of failures divided by the hours under observation.

MTBF - Mean Time Between Failures
).

OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  Product Line - Available Now -0-
                     Shark 250        Shark 2250i           Shark 3250i
Removable
 Capacity (MB)          250               250                   250
Drive/Tray Size      2.5 inches        2.5 inches            3.5 inches
Drive Configuration   External          Internal              Internal
Drive Dimensions
(HxWxD in mm)   25.4 x 88.9 x 139.7  17.5 x 72.6 x 119.6  25.4 x 101.6 x 146
Interface        Parallel & PC Card     ATA IDE                ATA IDE


About Avatar Peripherals, Inc.

Founded in November 1996, Avatar Peripherals, Inc. designs, manufactures, and markets truly mobile hard-disk drives using mini-removable media. Avatar Peripherals' products are available through leading computer retail stores, resellers, and major distributors in the U.S. and Canada. As a wholly-owned company of Avatar Company Limited in Thailand, Avatar Peripherals has access to the global technical, manufacturing, and financial resources of its parent company, which employs more than 350 people worldwide, and owns a large manufacturing facility in Bangkok Bangkok (băng`kŏk'), Thai Krung Thep, city (1990 pop. 8,538,610), capital of Thailand and of Bangkok prov., SW Thailand, on the east bank of the Chao Phraya River, near the Gulf of Thailand. , Thailand. Avatar Peripheral's Headquarters is located at 1455 McCarthy Blvd., Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and  95035 and can be reached at 408-321-0110. Sales information can be obtained by calling 1-888-GO-AVATAR (1-888-462-8282); customer support calls can be made to 408-953-0123. Visit Avatar's World Wide Web page at http://www.goavatar.com to learn more about the products and see the latest awards from such leading publications as boot Magazine, PC Magazine and Windows Sources Windows Sources was a magazine by ZDNet. It lasted from c. 1993 – c. 2001. Staff
Patrick Norton ran the hardware reviews section. Carlos Carrillo was the Assistant Editor and ran the Shareware reviews section.
 Magazine. -0- Avatar Peripherals is a trademark of Avatar Company Limited. Shark 250, Shark 2250i, Shark 3250i, and, HARDiskette are trademarks of Avatar Peripherals, Inc. All other company and product names are trademarks or registered trademarks of their respective holders.

CONTACT: Danya Bahous, Senior Mgr., Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales

Avatar Peripherals, Inc.

Tel: 408-953-0222

E-mail: dbahous@goavatar.com

or

Donna Candelori, President

Candelori Communications

Tel: 415-572-1776

E-mail: dcandelori@candelori.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 10, 1997
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