Avasta Bolsters Marketing Team; B2B Marketing Applications Pioneer David Zinman to Head Up Marketing and Product Management.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 24, 2002 Avasta(TM), the premier provider of applications management, monitoring and support for enterprise applications, today announced the appointment of David Zinman David Zinman (b. 9 July, 1936) is an American conductor and violinist. Biography After early violin studies at the Oberlin Conservatory, he studied theory and composition at the University of Minnesota and took up conducting at Tanglewood. as vice president of marketing. Zinman's main tasks will be to direct all marketing activities across channels, as well as oversee product management. Zinman brings a track record of success to Avasta, most notably conceiving and founding Focalink Communications, which pioneered B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business applications for online advertising. After merging with ClickOver to form AdKnowledge, the company was sold to Engage (Nasdaq:ENGA) for $193 million. As CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , then later as vice president of marketing, he lead the effort to define a new product category. Prior to Focalink, Zinman served as a technology consultant to Fortune 500 companies at Deloitte and Touche and worked in marketing, sales, and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. for MetLife. Most recently, he was vice president of marketing and product management for CoVia, responsible for repositioning the company as a software platform vendor. Zinman will continue to drive Avasta's marketing momentum to Independent Software Vendors, System Integrators, Internet Data Centers and enterprises, along with newly hired director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Maria Piccininni. He will also head up channel segmentation efforts and further guide product strategy to improve customer offerings. "We are pleased to bring David's marketing and product management experience to bear on Avasta's unique solutions within the managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality space," said Thomas Engdahl, president and CEO of Avasta. "Our strong marketing and sales team is now poised to successfully build on our existing customer base and bring Avasta's revolutionary applications management value to the industry forefront." Zinman is also an active evangelist, with appearances on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , CNNfn, and NPR NPR In currencies, this is the abbreviation for the Nepal Rupee. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. , and speaking engagements at numerous conferences, including the Software Development Forum, Internet World and the Federal Trade Commission. He has also lectured extensively at Stanford University, Santa Clara University, Berkeley Extension and recently created a professional development seminar on entrepreneurial management for San Jose State University. About Avasta Launched in March 2000, Avasta manages and maintains enterprise applications with a combination of proactive services and breakthrough technology. Avasta's proprietary application management platform, Prasma(TM) enables 24x7 technology services on its own infrastructure (FullServ(TM)), or to extend into the customer's existing infrastructure (RemoteServ(TM)). Avasta relieves customers of the day-to-day operations challenges of managing, monitoring, and supporting enterprise applications so they can focus on building their business. Avasta is based in San Francisco and has secured financing from American Express, Alliance Capital, Bayview Partners, CommVest LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , Convergence Partners, Mentmore Holdings, Sand Hill Capital, Robertson Stephens and ThomVest Holdings. Customers include MarketFirst, Portera and Toshiba America. Please call 415/956-8000 or visit online at www.avasta.net. Note to Editors: Avasta, the Avasta logo, Prasma, FullServ and RemoteServ are trademarks of Avasta. All other company or product names may be trademarks or registered trademarks of their respective owners. |
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