Avasoft Appoints Ice Cream Industry Veteran Andy Downes to COO.ROCKLIN, Calif. -- Avasoft, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :AVAF), purveyor (World-Wide Web) Purveyor - A World-Wide Web server for Windows NT and Windows 95 (when available). http://process.com/. E-mail: <info@process.com>. of a patented, innovative soft-serve ice cream system to the estimated $6 billion combined U.S. and United Kingdom soft-serve marketplace, today announced it has appointed Andy Downes chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . With more than 16 years experience serving at senior executive and director level positions in the United Kingdom ice cream industry, Mr. Downes has served since 2006 as Managing Partner of Bedfordshire, England-based Ezee Whip Europe, which the Company acquired last week. As Ezee Whip co-founder and Managing Partner, Mr. Downes successfully launched and directed U.K. operations for the marketing of the same soft-service ice cream cartridge (1) See phono cartridge. (2) A removable storage module that contains magnetic disks, optical discs, magnetic tape or memory chips. Cartridges are inserted into slots in the drive, printer or computer. system that Avasoft markets in the U.S. His extensive hands-on experience in the ice cream industry includes product and equipment development, manufacturing, negotiation and establishment of distribution and marketing networks at all levels. At Avasoft, he will be responsible for day to day operations including manufacturing, production, quality control, packaging, storage and distribution. Earlier, Mr. Downes is credited with bringing the first soft ice cream cartridge system to the U.K. market in 1999 for a company subsequently acquired by Richmond Ice Cream, the U.K.'s largest ice cream producer. He then served as Richmond's national business manager for three years, directing the re-launch of the system as Nestle's Ice Creamery creamery: see dairying. . Commenting on his appointment to Avasoft COO, Andy Downes said, "This is a pivotal and exciting time to be at Avasoft. The company has a terrific product, excellent management, experienced sales professionals and a solid, scalable infrastructure to support rapid growth as highlighted with the recently formed Schoep's strategic alliance. I am confident that Avasoft today has all the right ingredients in place to grow sales and increase its earnings power." "Andy is the consummate To carry into completion; to fulfill; to accomplish. A Common-Law Marriage is consummated when the parties live in a manner intended to bring about public recognition of their relationship as Husband and Wife. ice cream industry operating executive and entrepreneur, having successfully built soft-serve ice cream cartridge businesses throughout the U.K.," said Jim Wheeler, Avasoft chief executive officer. "Avasoft will greatly benefit from Andy's extensive knowledge and expertise, and we are delighted he will serve as chief operating officer as the company moves aggressively forward to build out its U.S. and European markets." About Avasoft, Inc. Headquartered in Rocklin, California Rocklin is a city in Placer County, California. It is a primarily residential community located north of Sacramento. It shares borders with Roseville, Loomis, and Lincoln. As of 2006, the city's population was estimated to be 50,920 people[1]. , and through its wholly-owned Bedfordshire, England-based Ezee Whip Europe subsidiary, Avasoft sells an innovative soft-serve ice cream system into an estimated $5 billion combined U.S. and U.K. soft-serve ice cream marketplace. This patented system, for which it owns marketing rights in Europe and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , has earned widespread success in several European markets for the last five years. This Avasoft system is comprised of two parts -- a portable metal dispenser machine and a plastic, single-use cartridge containing ice cream. The dispenser plunges the ice cream through the cartridge into a cone cone, in botany cone or strobilus (strŏb`ələs), in botany, reproductive organ of the gymnosperms (the conifers, cycads, and ginkgoes). or serving container producing ice cream with the experience as soft-serve ice cream, but with the taste and texture more like traditional scooped ice cream. Unlike conventional soft-serve machines which are large, expensive to own and maintain, and require special cleaning procedures to minimize health risks, the Avasoft system is easily portable, inexpensive and sanitary sanitary /san·i·tary/ (san´i-tar?e) promoting or pertaining to health. san·i·tar·y adj. 1. Of or relating to health. 2. , offering low cost of entry, and minimal maintenance requirements. For more information and a video demonstration of the system, visit www.avasoft.com. Avasoft is led by a highly experienced management team, with broad industry expertise, enabling the Company to leverage industry best practices and a strong network of professional contacts. To receive public information, including press releases, SEC filings, profiles, investor kits, news alerts and other pertinent information, please click on the following link: http://www.b2i.us/irpass.asp?BzID=1493&to=ea&s=0 Forward Looking Statement This news release includes forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. Whereas management believes such representations to be true and accurate based on information and data available to the company at this time, actual results may differ materially from those described. The company's operations and business prospects are always subject to risk and uncertainties. Important factors that may cause actual results to differ include without limitation: the Company's limited operational experience; ability to raise financing; market acceptance of the Company's ice cream products; dependence on suppliers and license partners; continued enforceability of patent rights; and competition. Many of these risk factors are set forth in the company's periodic findings with the U.S. Securities and Exchange Commission. |
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