AvantGo to Present Mobile CRM Strategies At eyeforpharma Conference.Business Editors/High-Tech Writers eyeforpharma Conference HAYWARD, Calif.--(BUSINESS WIRE)--Oct. 7, 2002 AvantGo, Inc. (Nasdaq:AVGO), the leading provider of mobile enterprise software, today announced that its vice president of applications, Ojas Rege, will present to the pharmaceutical marketing industry at the eyeforpharma e-Sales and Marketing for Pharma conference on Thursday, October 10 at 3:55 p.m. EDT EDT abbr. Eastern Daylight Time EDT Eastern Daylight Time EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York EDT . The conference is being held at the Crown Plaza Hotel The Plaza Hotel in New York City is a landmark 19-story luxury hotel with a height of 250 feet (76 m) and length of 400 feet that (122 m) occupies the west side of Grand Army Plaza, from which it derives its name, and extends along Central Park South in Manhattan. in Philadelphia. During his session, Mr. Rege will discuss how mobile customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions can help drive adoption and unlock the power of existing CRM solutions deployed within the pharmaceutical industry. He will also discuss the benefits of implementing a mobile CRM solution, including improving the quality of physician interactions and increasing the productivity and effectiveness of sales representatives. In addition, Rege will unveil results from a recent survey among pharmaceutical sales representatives pharmaceutical sales representative Detailer, Drug rep Drug industry A drug company employee who regularly visits physicians and office practices, providing information on the company's products–usually putting a negative 'spin' on competitors' products. See Detailing. in Europe conducted by AvantGo, which include the top day-to-day barriers in interacting with physicians. For more information or to set up a meeting with Ojas Rege, please contact Karen Logsdon (510/259-4054; klogsdon@avantgo.com) or Angelique Faul (650/505-8757; angelique@evanspartners.com). About AvantGo AvantGo, Inc. (Nasdaq:AVGO) is the leading provider of mobile enterprise software. AvantGo solutions automate business processes and improve the exchange of information between companies and their employees and customers, resulting in improved business efficiencies and more effective customer interactions. AvantGo solutions include the best-of-breed mobile software platform for creating and deploying enterprise applications, proven customer relationship management (CRM), supply chain management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ), field force automation (FFA FFA free fatty acids. ) and personal information management (PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated ) mobile business applications, and professional services to assist in the strategy, design and delivery of end-to-end mobile solutions. AvantGo's customers, which include 28 of the Fortune 100 and over 2500 companies in 50 countries, include McKesson Corporation, Ford Motor Company, Cisco Systems, FedEx, Scottish Power, The US Senate, Tyco, Harvard Medical School Harvard Medical School (HMS) is one of the graduate schools of Harvard University. It is a prestigious American medical school located in the Longwood Medical Area of the Mission Hill neighborhood of Boston, Massachusetts. , American Express, The World Economic Forum, BG Group, plc., Genencor and Alcatel. For more information, please visit www.avantgo.com. Cautionary Statement Except for historical information, all of the expectations and assumptions contained in the foregoing are forward-looking statements involving risks and uncertainties. Important factors that could cause actual results to differ materially from such forward-looking statements include, but are not limited to, whether in fact anything will prevent the conference from actually taking place on the indicated date or whether anything will prevent the AvantGo speaker from performing his presentation. For additional information regarding these and other risks associated with the companies' business, refer to the companies' latest filings with the Securities and Exchange Commission on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and Form 10-Q Form 10-Q See 10-Q. . AvantGo, AvantGo Enterprise, AvantGo M-Business Server, AvantGo Mobile Sales, AvantGo Mobile Delivery, Dynamic Mobility Model and the AvantGo logo are either registered trademarks or trademarks of AvantGo in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. |
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