AvantGo Introduces Mobile Application Built Specifically for Pharmaceutical Sales.Business Editors/High-Tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com HAYWARD, Calif.--(BUSINESS WIRE)--March 4, 2002 AvantGo Mobile Pharma(TM) Leverages Healthcare and Pharmaceutical Industry Experience with Baxter Healthcare, Aventis, AstraZeneca, Roche, Siemens Medical, Pfizer, Bayer, GlaxoSmithKline, McKesson Corporation and More AvantGo, Inc. (Nasdaq:AVGO), the leading provider of mobile enterprise software, today introduced AvantGo Mobile Pharma, a packaged mobile application specifically built for the unique business processes of pharmaceutical sales representatives pharmaceutical sales representative Detailer, Drug rep Drug industry A drug company employee who regularly visits physicians and office practices, providing information on the company's products–usually putting a negative 'spin' on competitors' products. See Detailing. . AvantGo Mobile Pharma is a powerful mobile application designed to help pharmaceutical companies gain market share by dramatically improving the quality of physician interactions and increasing the productivity of their sales representatives. The mobile application provides sales representatives with immediate access to the information most relevant to them, including their existing sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) system, product and clinical data, prescription distribution data, corporate intranet and the Internet on their handheld devices. A number of new challenges have been posed to physicians and pharmaceutical companies, including tremendous growth in pharmaceutical sales forces over the last decade combined with 100+ new prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug, introductions each year, and, in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , greater emphasis on direct-to-consumer marketing. The same physician, in the same amount of time, has to deal with more drugs, twice as many pharmaceutical sales representatives and more extensive treatment input from the patient. High-prescribing physicians can have up to 50 different pharmaceutical representatives calling on them. As a result, physicians are limiting face time, with 43% of visits turned away, and the average time per detail in the U.S. has decreased to two-to-four minutes, reports Hambrecht & Co. So, while the number of representatives has doubled in the last seven years, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
The pharmaceutical sales force has traditionally been the most effective vehicle for driving prescription market share. However, as physicians increasingly perceive that sales representatives take too much of their precious time and provide insufficient data, pharmaceutical companies are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. solutions that enable their sales representatives do their jobs more efficiently and effectively. AvantGo Mobile Pharma Benefits Both Pharmaceutical Companies & Physicians Designed to streamline both workflow and marketing processes, AvantGo Mobile Pharma delivers significant benefits to both pharmaceutical sales organizations and physicians including: -- Improved quality of sales representatives' interactions with physicians -- AvantGo Mobile Pharma provides sales representatives with immediate access to the most relevant prescription, product, clinical and competitive information, making them much more valuable resources for physicians. Sales representatives can also receive alerts, pushed to their device, as well as access just-in-time collateral, including the latest drug research and clinical data to stay informed and ready for any type of physician interaction. In addition, sales representatives can capture information directly at the point of activity, providing brand teams a closed loop physician feedback system -- Improved productivity of sales representatives -- Electronic sample management reduces sales representatives' paperwork and eliminates error-prone, paper-based reporting, which improves data collection and accuracy. AvantGo Mobile Pharma also facilitates field team coordination and re-routing for cancelled calls. And allowing sales representatives to prepare while on-the-go creates much greater field efficiency -- Maximized return on SFA investments -- SFA systems have traditionally suffered from inconsistent user acceptance in the field. AvantGo Mobile Pharma allows pharmaceutical sales professionals to utilize their existing SFA system when it's convenient for them, thereby driving much higher and more consistent end-user adoption. In addition, AvantGo Mobile Pharma provides more than just standard SFA information, maximizing the SFA systems' benefits for sales representatives and giving them more reasons to use it. "Pharmaceutical companies are striving to improve the quality of their interactions with physicians, while at the same time improving their bottom line," said Richard Owen Sir Richard Owen KCB (July 20 1804–December 18 1892) was an English biologist, comparative anatomist and palaeontologist. He was widely regarded as malicious and dishonest but he was also one of the most brilliant and influential biologists of his time. , AvantGo's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our new application delivers the best of all worlds -- improving physician interactions, sales force productivity and the return on SFA investments, all of which will improve the bottom line. AvantGo Mobile Pharma is a clear indication of the trend toward broader mobility adoption across the life sciences sector to address specific workflow needs and business challenges." AvantGo's unique technology is device agnostic -- allowing all AvantGo applications to work on any readily available handheld device on the market, including Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Powered Pocket PCs, Research In Motion's BlackBerry Wireless Handhelds(TM) and Palm OS-based handheld devices -- and is complementary to existing Sales Force Automation (SFA) systems like Siebel and Dendrite dendrite: see nervous system; synapse. . The AvantGo Mobile Pharma solution operates both offline and online to maximize reliability, and supports open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , enabling IT executives to rapidly deploy the solution for mobile use in the field. The AvantGo Mobile Pharma application is the third packaged mobile application from AvantGo, following the releases of AvantGo Mobile Sales(TM) and AvantGo Mobile Delivery(TM). The new mobile application capitalizes on AvantGo's healthcare and pharmaceutical industry experience and unparalleled mobile expertise with leading global enterprise customers, including Baxter Healthcare, Aventis, AstraZeneca, Roche, Siemens Medical, Pfizer, Bayer, GlaxoSmithKline, McKesson Corporation and more. AvantGo's customers include 10 of the top 14 pharmaceutical companies in the world, three ranking medical schools, large HMOs and healthcare systems, leading hospitals worldwide and the world's leading healthcare service and technology company. All of these companies are leveraging AvantGo solutions to extend existing information and applications to mobile devices in the field. About AvantGo AvantGo, Inc. (Nasdaq: AVGO) is the leading provider of mobile enterprise software. AvantGo solutions automate business processes and improve the exchange of information between companies and their employees and customers, resulting in improved business efficiencies and more effective customer interactions. AvantGo solutions include the best-of-breed mobile software platform for creating and deploying enterprise applications, proven customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), supply chain management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ) and personal information management (PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated ) mobile business applications, and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. to assist in the strategy, design and delivery of end-to-end mobile solutions. AvantGo's customers, which include 28 of the Fortune 100 and over 2500 companies in 50 countries, include McKesson Corporation, Ford Motor Company, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , FedEx, Scottish Power, The US Senate, Tyco, Harvard Medical School Harvard Medical School (HMS) is one of the graduate schools of Harvard University. It is a prestigious American medical school located in the Longwood Medical Area of the Mission Hill neighborhood of Boston, Massachusetts. , American Express, The World Economic Forum, BG Group, plc., Genencor and Alcatel. For more information, please visit www.avantgo.com. Cautionary Statement Except for historical information, all of the expectations and assumptions contained in the foregoing are forward-looking statements involving risks and uncertainties. Important factors that could cause actual results to differ materially from such forward-looking statements include, but are not limited to, the ability of customers to experience the anticipated benefits, such as improved quality of sales representatives' interactions with physicians, improved productivity of sales representatives, and maximized return on SFA investments. For additional information regarding these and other risks associated with the companies' business, refer to the companies' latest filings with the Securities and Exchange Commission on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and Form 10-Q Form 10-Q See 10-Q. . AvantGo, AvantGo Enterprise, AvantGo Mobile Engine, AvantGo Mobile Sales, AvantGo Mobile Delivery, Dynamic Mobility Model and the AvantGo logo are either registered trademarks or trademarks of AvantGo in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.030402/bb3 |
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