Avant Brings Interactive Depth to Online Promotion for UPN's ``America's Next Top Model''; Avant's Clickable Video Technology Allows UPN to Layer Content Fans Can Access.

LOS ANGELES -- Avant Interactive is conducting an online promotion for viewers of the hit UPN show, "America's Next Top Model," to deliver an interactive component to video content from the popular show. UPN.com will feature a Web version of the weekly beauty challenge on "America's Next Top Model," showcasing built-in interactive features: viewers can scroll across the video and click on products and models and other items they want to learn more about. The innovative promotion comprised of a collection of clips from the April 19 episode will run on UPN.com for one week, April 19 - 26, 2006. E[acute accent]"We are proud of the relationship with `America's Next Top Model,'" said Dan Bates, president, Avant Interactive. "Our technology creates sticky interactive experiences that encourage viewers to spend maximum amounts of time with the promotional content." E[acute accent]The Avant V-Click(TM) technology allows companies to meaningfully engage viewers and enables advertisers and sponsors to deliver product information in a new and exciting way. The company aims to become the standard for broadband video content technology used in sophisticated online marketing campaigns. E[acute accent]The "America's Next Top Model" interactive beauty challenge went live April 19, 2006 and can be seen at http://www.upn.com/shows/top_model6/.

E[acute accent]About V-Click(TM)

E[acute accent]Avant offers a suite of software tools, V-Click(TM), that enable the creation of "clickable video." The technology has a wide variety of applications across a large number of delivery platforms including broadband, cable, satellite, PVR, IPTV, DVD, wireless devices and cell phones. The V-Click software makes it possible to automatically identify objects and tracks them within any video source. These tools enable content owners, web masters, knowledge management teams and subject matter experts to quickly and easily encode a video program with a high degree of interactivity, which provides a deeper and more compelling video experience for the viewer. Using V-Click tools, viewers can interact with full-motion videos when and how they choose, taking control of the interactive components.

E[acute accent]About Avant Interactive

E[acute accent]Avant Interactive is a privately held company focusing on interactive video software for the broadband, IPTV, streaming media and educational markets. Avant Interactive was formed in 2003 with the mission of improving the way video content is presented to viewers in a "connected" world. With offices in New York and Los Angeles, the firm offers a suite of tools that facilitate a deeper and more engaging video experience for viewers, while providing advertisers and content owners with new ways to deliver their material. Avant Interactive licenses its V-Click(TM) technology to content owners, advertisers, major broadcast networks, fortune 500 companies, educational institutions and more.

E[acute accent]About "America's Next Top Model"

E[acute accent]AMERICA'S NEXT TOP MODEL, UPN's hit dramality series featuring Tyra Banks, gives 13 real people an opportunity to prove that they can make it in the high-stress, high-stakes world of supermodeling. The series follows participants of various backgrounds, shapes and sizes, while they live together and compete in weekly tests as they vie for a modeling contract.