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Avanquest Expands Software Publishing Network into Asia; Avanquest Continues to Fulfill Promise of Worldwide Software Publishing; Also Announces Expansion into Spain.


Business Editors/High-Tech Writers

DENVER & PARIS--(BUSINESS WIRE)--Jan. 13, 2004

Continuing to deliver on its promise of rapid global expansion, Avanquest, the software publishing network created by French software developer BVRP BVRP Bibliotheque Virtuelle Rene Pechere  Group, today announced that it has reached an agreement with leading Japanese software publisher and distributor P. & A., Inc. Under the agreement, P. & A. becomes the newest member of the Avanquest network, and will localize lo·cal·ize  
v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es

v.tr.
1. To make local: decentralize and localize political authority.

2.
 and distribute Avanquest software in Japan.

Avanquest's expansion into Japan allows software developers who are part of the Avanquest network to penetrate retail, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and direct sales distribution channels into the $7 billion Japanese packaged software See software package.  market. At the same time, it enables Japanese software developers to reach virtually all of the world's other major software markets via a single point of contact.

Simultaneously, Avanquest announced that it is expanding into Spain through BVRP's recently acquired subsidiary, leading European software publisher MediaGold. Avanquest's Spanish expansion is the result of an agreement between Avanquest and MediaGold's former representatives in Spain. This agreement follows on the heels of BVRP's acquisition of MediaGold in October 2003, which enlarged Avanquest's existing presence in Germany, Austria and Switzerland, as well as the U.K., where Avanquest is now the undisputed leader in the software republishing re·pub·lish  
tr.v. re·pub·lished, re·pub·lish·ing, re·pub·lish·es
1. To publish again.

2. Law To revive (a libel or a canceled will).
 market.

With its expansion into Japan and Spain, Avanquest's network now covers markets recording nearly 90% of the world's total packaged software sales. Network members now include the following BVRP subsidiaries and partners: BVRP Software and ABSoft (France), Elibrium (U.S., Canada), Guildsoft and Kommunicate (U.K.), MediaGold (Germany, Austria, Switzerland, U.K., Spain), Questar (Italy), P. & A. (Japan), Manaccom (Australia) and Phoenix Software (South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. ). Since its inception in June 2003, Avanquest has successfully conducted over 100 product launches in 13 separate countries for its developers.

"The ongoing proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous

pro·lif·er·a·tion
n.
 of computer technology throughout the world has led to the development of an enormous number of highly useful software applications from all corners of the globe," said Bob Lang, director of Avanquest, which is based in Paris, France and Denver, Colorado. "But developers have found it difficult to penetrate global markets with their products. This industry requires a software publisher like Avanquest, with local roots in over a dozen major markets but a global perspective on maximizing revenues for software companies. We find the best software, wherever it is being created, and test, package, market and distribute it in over 25 languages worldwide."

P. & A. Inc., Avanquest's new Japanese member company, has almost two decades' experience translating, localizing, marketing and distributing best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 foreign software titles into Japan. Leading software providers Jasc Software Jasc Software, Inc. was an Eden Prairie, Minnesota based company founded by Robert Voit, the creator of Paint Shop Pro, a popular graphics editing program. Jasc Software also created other popular software titles, including:
  • Image Robot
  • Animation Shop
, Gathering of Developers and Winzip Computing, among others, rely on P. & A.'s in-depth knowledge of local markets and relationships with distributors and partners like Softbank, Computer Wave and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 (Biglobe), to maximize their penetration of the Japanese market.

"P. & A. has extensive experience and relationships with Japanese retailers, OEM manufacturers, and direct sales channels, which gives Avanquest an established sales presence in the Japanese market," said Patrick Hochner, co-founder and president of P. & A. "We also know the Japanese software community very well, which will be a great asset in our efforts to help Avanquest find innovative Japanese software in need of global exposure."

About P. & A., Inc.

P. & A. has enjoyed constant annual revenue growth and a consistent history of profitability throughout its existence. The company translates, localizes and distributes best selling titles in Japan including Paint Shop Pro 8, WinZip and CopyToDVD. Prior to focusing on personal productivity and utility software, P. & A. distributed many of the world's leading games to the Japanese market, such as Return to Castle Wolfenstein Return to Castle Wolfenstein (PC) is a first person shooter computer game published by Activision and originally released on November 19, 2001. The single player game was developed by Gray Matter Interactive and Nerve Software developed its multiplayer mode. , Quake III Arena Quake III Arena or Quake 3, abbreviated as Q3A or Q3, is a multiplayer first-person shooter computer and video game released on December 2, 1999.  and Soldier of Fortune. P. & A. works with leading software providers like Jasc Software, Gathering of Developers and Sierra/Havas, among others. For more information, please visit http://www.panda panda, name for two nocturnal Asian mammals of the order Carnivora: the red panda, Ailurus fulgens, and the giant panda, Ailuropoda melanoleuca. .co.jp.

About Avanquest Global Software Publishing

Formed in June 2003 by the BVRP Software Group and headquartered in Paris, France and Denver, CO, Avanquest Global Software Publishing is a coalition of companies offering worldwide publishing resources to software developers everywhere. Avanquest has long-established relationships across all channels of distribution in markets covering nearly 90% of the world's total software sales. Network members include BVRP Software and ABSoft (France), Elibrium (U.S., Canada), Guildsoft and Kommunicate (U.K.), MediaGold (Germany, Austria, Switzerland, U.K., Spain), Questar (Italy), P. & A. (Japan), Manaccom (Australia) and Phoenix Software (South Africa). For additional information, please visit http://www.avanquest.com.
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Publication:Business Wire
Date:Jan 13, 2004
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