Avangate Provides eCommerce Services for Movavi.

Software publisher to benefit from full range of services to manage online sales

AMSTELVEEN, The Netherlands -- Avangate, provider of electronic software distribution and reseller management solutions for software vendors, today announced it has signed an eCommerce agreement with Movavi, Russian-based developer of multimedia processing tools utilized worldwide by more than four million users.

Movavi benefits from the Avangate eCommerce platform for selling the company's software products globally online as well as from consultancy and value-added services such as Search Engine Optimization audit and email marketing campaigns. Movavi is also taking advantage of the Avangate Affiliate management system along with additional sales channels made available for software vendors.

Besides a comprehensive payment and tax management system, with Avangate, the Movavi web sales people have access to tools and features that allow them to manage their online store easily - they just "click and implement" buy now links, set license or cross-selling options, affiliate commissions or perform A/B testing on the shopping cart to improve conversion rates and evaluate additional revenue methods. On-the-fly reports present a detailed, as well as a clear overall view of the business, most appreciated by the company's management. Movavi also benefits from dedicated online software sales and marketing support from Avangate specialists, while Movavi buyers receive 24x7 multi-language phone and email support on payment and order related issues.

"We are pleased to join efforts with Avangate to provide a better service to our customers worldwide. We are also impressed by the comprehensive support and expertise demonstrated by the Avangate team," said Natalia Khudyakova, Movavi's CEO.

"We are constantly enhancing our platform and service portfolio to give our clients full control and flexibility over their online actions - via multivariate testing and tracking tools, localization and customization capabilities, new payment methods, to name a few. The aim is to help our clients increase exposure on the Internet and optimize the shopper experience, increase average order value and revenue. We are pleased to welcome Movavi as our client and to have the opportunity to put at their disposal all the tools they need to sell software products and grow their business on a global scale," mentioned Laurentiu Ghenciu, VP of Global Sales and Marketing at Avangate.

About Movavi Movavi (www.movavi.com) develops a comprehensive range of multimedia processing software with the focal point for solving compatibility issues of video and audio formats and devices. Additionally, Movavi offers video editing software, CD/DVD recording software, drag-and-drop media files management software, online video applications, and customizable video SDKs for professional use.

Over 4 million people in 92 countries use the Movavi products for their video and audio processing needs. Our business customers include Microsoft, Procter & Gamble, Coca-Cola, Harvard University and many more. We provide quality technical support in 7 languages - English, French, German, Italian, Japanese, Spanish and Russian.

For more information about Movavi please visit www.movavi.com.

About Avangate Avangate provides electronic software distribution and reseller management solutions assisting software vendors worldwide sell and promote their software online as well as through channel and distribution networks.

Tailored for software sales, the company's offer includes a full-featured, secure eCommerce platform, results-driven web marketing services, an affiliate network and the ARMS reseller management system. Avangate's expertise in the software business can help vendors increase their visibility on the Internet, maximize access to additional selling channels and generate software sales online and offline.

More information can be found on the corporate website, at www.avangate.com, and on the company's blog, at http://blog.avangate.com/