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Avanade(R) Offers Integration Capabilities for Microsoft Interactive Media Manager.


Driving Greater Efficiencies for Media and Entertainment Companies Through Improved Collaboration, Shorter Development Cycles and Reduced Cost

LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- At NAB 2007, Avanade announced it will collaborate with Microsoft to support the integration and deployment of the new Microsoft Interactive Media Manager . Microsoft Interactive Media Manager (IMM) is a collaborative media management system that leverages Microsoft Office SharePoint Server 2007 for a web based workflow, that includes both in-browser management and playback UI.  solution for media and entertainment customers. Building on Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities.  SharePoint Server 2007, Microsoft Interactive Media Manager is a next-generation digital content management solution designed specifically for the media and entertainment industry, including film, post-production studios, broadcasters, game developers, publishers and advertising and marketing agencies. As an integration partner, Avanade will offer capabilities and assets in conjunction with Interactive Media Manager, helping media and entertainment organizations bridge the process gaps that exist between content production and business departments, eliminating unnecessary manual workflow and providing management with real-time insight into production details.

"The media and entertainment industry has gone digital, opening up new opportunities to develop and distribute assets and products in less time and at less cost," explained Dean Olmstead, Director Industry Solutions at Avanade. "Today, the content development process requires collaboration between many people across multiple specialized tools and technologies often with manual workflows. Using the familiar Office SharePoint Server 2007 interface, Interactive Media Manager improves collaboration in the development of creative assets, from digital content to product distribution, leveraging the tools and technologies media companies have already invested in. Avanade's industry-leading experience with SharePoint, and now our work with Interactive Media Manager, allows media companies to fully realize their potential."

"Avanade has a long track record of helping enterprises realize the productivity benefits of SharePoint and, with Office SharePoint Server 2007, we are seeing the power of this technology helping enterprises take the next step towards true digital collaboration," said Larry LeSueur Born Laurence Edward LeSueur, Larry LeSueur (June 10, 1909-February 5, 2003), was an American journalist, who, as one of the original Murrow's Boys, helped create the field of broadcast journalism and was well known for his war journalism. , VP of Infrastructure Solutions at Avanade. "The Interactive Media Manager is just one example of many applications of SharePoint that are dramatically improving productivity and collaboration for our large enterprise customers."

Interactive Media Manager is a server-based product that provides a Web-based interface for accessing and interacting with media files. The solution includes powerful tools for quickly building complex workflows, monitoring the performance of those workflows and facilitating the reviews and approvals in the workflow process by pushing tasks and forms directly to recipients' Microsoft Office Outlook Inbox or to an RSS feed Summaries of Web site content that are published in the RSS format for download. See RSS. . The solution's collective components of powerful Web parts and workflows give media and entertainment companies license to explore new creative possibilities and distribution methods, opening the door to new revenue-producing models.

"We're pleased to include Avanade as a key global system integrator See systems integrator.  partner for the Interactive Media Manager solution," said Gabriele Di Piazza piazza

Open square or marketplace, surrounded by buildings, in an Italian town or city. It was equivalent to the plaza of Spanish-speaking countries. The term became more widely used in the 16th–18th century, denoting any large open space with buildings around it.
, managing director for the Media and Entertainment Group in the Communications Sector at Microsoft Corp. "We feel Avanade's extensive knowledge of the Microsoft platform makes it a natural partner for this solution and for additional components that integrate into it, such as Business Intelligence and Microsoft Dynamics Microsoft Dynamics is a line of software for business made by Microsoft. It was previously known by the codename of Project Green. It replaces the previous family of Microsoft Business Solutions.  for business management and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ."

About Avanade

Avanade is a global IT consultancy dedicated to using the Microsoft platform to help enterprises achieve profitable growth. Through proven solutions that extend Microsoft technologies, Avanade helps enterprises increase revenue, reduce costs and reinvest re·in·vest  
tr.v. re·in·vest·ed, re·in·vest·ing, re·in·vests
To invest (capital or earnings) again, especially to invest (income from securities or funds) in additional shares.
 in innovation to gain competitive advantage. Our consultants deliver value according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 each customer's requirements, timeline and budget by combining insight, innovation and the talent of our global workforce. Additional information can be found at www.avanade.com.

Avanade, Avanade Connected Architecture, ACA ACA - Application Control Architecture  and the Avanade logo are registered trademarks or trademarks of Avanade Inc. Other product, service, or company names mentioned herein are the trademarks or registered trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 16, 2007
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