Avalanche Solutions and Casio Announce Strategic Partnership; Avalanche Named Casio's Interactive Agency of Record.NEW YORK--(BUSINESS WIRE)--April 22, 1998--Avalanche Solutions announced today it has been selected as Casio Inc.'s interactive agency of record. Along with this announcement comes the launch of http://www.gshock.com, the Avalanche-designed Web presence for G-shock, the premier brand of Casio Timepieces. "We're excited about Avalanche's partnership with Casio. It enables us to apply our three chief capabilities in business strategy, interface design, and information technology to help Casio develop a strong digital presence," said Peter Seidler, Chief Creative Officer of Avalanche avalanche, rapidly descending large mass of snow, ice, soil, rock, or mixtures of these materials, sliding or falling in response to the force of gravity. Avalanches, which are natural forms of erosion and often seasonal, are usually classified by their content such Solutions. "The launch of gshock.com is the first step in a series of projects that will strengthen Casio's position on the Web." Employing Flash and JavaScript, Avalanche developed a cutting-edge environment that unleashes the G-Shock lifestyle on the Web. With a unique six-frame layout, gshock.com presents a fast-paced navigation through a site with constant movement and change. Users can download their own desktop G-Shock and explore a complete Baby-G and G-Shock catalogue, including a Comparison Chart, a History feature and an Upcoming Watches section. "We chose to partner with Avalanche because of the quality of their design and their grasp of Web technologies," said Rob Derby, Internet Marketing See Internet advertising. Manager of Casio Inc. "Due to their effective project management process and services, we successfully completed this project in a two month time span. Avalanche deserves to be commended for their work on gshock.com." Gshock.com is part of an integrated promotional campaign. As such, the site highlights upcoming Casio-sponsored extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). events with video clips A short video presentation. and images. The site also provides an E-mail Us/information feature, a Retail Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. and a G-Shock Survival Stories section. With all these elements and more, gshock.com creates a living hub for the G-Shock enthusiast whose lifestyle befits the edgy attitude of the watch. Avalanche Solutions is a leading creator of interactive communications solutions that combine business strategy, design and information technology to develop new media solutions for a wide array of digital environments. Avalanche is a true business partner with its clients providing advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal for new media strategy and premium implementation services. More information about Avalanche Solutions can be found at http://www.avalanche.com. Avalanche Solutions is an affiliate of Razorfish Razorfish is a common name used for two unrelated groups of fishes:
CONTACT: Avalanche Solutions, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Anne H. Young, 212/675-7577, ext. 254 e-mail: anne@avalanche.com |
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