Available Now: 12th Annual LGBT Tourism Study.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c92919) has announced the addition of "12th Annual LGBT Tourism Gay tourism or LGBT tourism is a form of niche tourism marketed to gay people who are open about their sexual orientation and who wish to travel to gay travel destinations in order to participate to some extent in the gay life of the destination area. Study" to their offering. Community Marketing is proud to present the 12th edition of their industry-standard Gay & Lesbian Tourism Study. This year's study is co-sponsored by IGLTA IGLTA International Gay and Lesbian Travel Association , ASTA, ATME ATME Association of Travel Marketing Executives ATME Association of Theatre Movement Educators ATME American Textile Machinery Exhibition International ATME Asynchronous Transfer Mode Endpoint (Cisco) , USTOA USTOA United States Tour Operators Association , TTI TTI Texas Transportation Institute TTI Thoracic Trauma Index TTI Transmission Time Interval TTI Travel Time Index TTI Travel Technology Initiative TTI Technology Transfer Initiative TTI Traffic and Traveller Information TTI Technology Transfer Institute and DMAI DMAI Destination Marketing Association International DMAI Defense Mapping Agency Instruction . The most comprehensive and respected in the industry, this study is frequently quoted in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Wall Street Journal, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , USA Today and other leading media. Since 1994, CMI's Gay & Lesbian Tourism Study data and insights have provided a powerful foundation for many gay travel, tourism and hospitality initiatives around the world. CMI's research can bring your organization a statistical basis for development, growth and leadership in the gay tourism industry. UNDERSTAND YOUR MARKET: FOCUS ON YOUR UNIQUE OPPORTUNITIES The gay market is still emerging, yet competitive elements are already developing within certain sectors. - Where should you focus your resources? - Where does your growth potential lie, and how can you emerge as a leader? - How can you best compete (or cooperate)? Today, gay and lesbian marketing is about segmentation and stratification. Gays and lesbians want to be reached on a personal level, according to individual interests and preferences. On a foundation of market intelligence, you can identify the best market segment matches for your products and services, dramatically improving the results of your marketing and advertising investment. This report contains a detailed statistical analysis of the results for the 12th Annual LGBT Tourism Survey. 6,764 completed LGBT LGBT Lesbian, Gay, Bisexual, Transgender responses who reside in the United States took the survey in the 27-day period from Wednesday, September 5, 2007 to Monday, October 1, 2007. The report contains 70+ pages of data, analysis, color charts and an executive summary of key findings, detailing these important topics, and more: - Traveler demographics - Travel frequency - Travel spending - Top destinations - Purchase behavior - Psychographics psy·cho·graph·ics n. 1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. 2. (used with a pl. - Motivations - Marketing channels Combined with trend analysis from the past twelve years, and numerous comparisons to mainstream consumers, this is the most comprehensive presentation of gay and lesbian traveler preferences ever published. Community Marketing's 12th Annual Gay & Lesbian Tourism Study provides the insights and market intelligence you need to make informed marketing and product development investments. CONTENT: Key Findings How Much We Travel - Number of Overnight Trips - Length of Trips - Travel Spending - Changes in Spending Habits - Purchase of Travel Components - Purchase Location - Hotel Stays - Motivations for choosing a Hotel - Commercial Air Flights - Car Rentals - Cruise Travel Where We Travel: Destinations - Motivations for Choosing a Travel Destination - Passport - Top Travel Destinations - Top 20 US Destinations - Canada - Mexico and Central America - The Caribbean - South America - Europe - Asia and Africa - Oceania - Trends for Leisure Travel Why We Travel: Motivations - Vacation Styles - Preferred Environments - LGBT Events - Attendance at LGBT Meetings - Vacation Months - Impact of Global Warming - Uses for Online Technology - LGBT Group Affiliations Demographics - Age - Geographical Distribution - Gender - Sexual Orientation sexual orientation n. The direction of one's sexual interest toward members of the same, opposite, or both sexes, especially a direction seen to be dictated by physiologic rather than sociologic forces. - Education - Employment Status - Relationship Status - Length of relationships - Household Income - Ethnicity - Children in Household - Publications - Travel Industry Affiliation and Meeting Planners For more information visit http://www.researchandmarkets.com/reports/c92919 |
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