AvGroup Announces LatinPass Goes Global.Business Editors MIAMI--(BUSINESS WIRE)--Nov. 27, 2002 AvGroup CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Guy Booth has announced that the formal agreement for the purchase of LatinPass by AvGroup has been signed by the Latin Air Carrier owners, clearing the way for the re-branding of LatinPass. Effective January 2, 2003, LatinPass will go Global and expand its consumer loyalty program and services as GlobalPass...extending the scope of operation beyond Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. to include the world-wide loyalty market. LatinPass was formed in 1994 and launched in 1995 to provide member Latin Airlines, a targeted loyalty program that catered to Latin American travelers and to provide a marketing tool to compete with the U.S airlines that were forging a foothold foot·hold n. 1. A place providing support for the foot in climbing or standing. 2. A firm or secure position that provides a base for further advancement. foothold Noun 1. in the Latin American market. The program was conceived by the AvGroup and has been operated and managed by the group since the inception. The current alliance trend in the airline industry makes the acquisition of LatinPass by GlobalPass a true win-win situation for all concerned...the former airline owners, service providers and GlobalPass members. The former owners are now free to pursue alliances with other carriers while remaining a participant of GlobalPass, service providers will have access to an increased customer base and GlobalPass is free to become innovative and flexible with added benefits to its members. GlobalPass is designed to fully exploit the industry move towards globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation and to expand marketing opportunities for the program partners and participating members. It is the first real consumer driven loyalty program and will offer enhanced benefits and services for its members. The GlobalPass state-of-the-art operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. was developed by one of the AvGroup Companies (AvWit-Aviation Web Integrated Technology, Inc.) and is entirely web based Coming from a Web server. See Web application. offering members, among other benefits, the opportunity to electronically manage their own reward accounts with the ability to "deposit" earned miles pending confirmation by the program partner. The AvGroup companies consist of Aviation Management Services (AvMan), a full service aviation and travel consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a ; Aviation News, Latin American & the Caribbean (AvNews) - publisher of the Aviation-Latin American & the Caribbean Newsletter and Organizer of the Annual Airline CEO Conference and Aviation Web Integrated Technology (AvWit) a provider of integrated systems, application services See ASP and Web services. and technical assistance for system integration. |
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