Auvitek Appoints Peter Birch as President and CEO.

FREMONT, Calif. -- Auvitek International Ltd. today announced that its board of directors has named Peter Birch to serve as the company's president and chief executive officer, effective immediately.

Peter Mok, Auvitek's chairman, said that the Auvitek board selected Birch based on his broad-based involvement with digital television semiconductor products and his track record of business development leadership.

Peter Birch, 41, previously served since August 2002 as vice president of consumer products with Genesis Microchip (Nasdaq:GNSS) where he was responsible for corporate development activities and strategic technology management, and was instrumental in building Genesis's first DTV product development team. Peter Birch joined Genesis via the company's acquisition of the MPEG and DVD businesses from VM Labs. He served as executive vice president of business development at VM Labs.

Birch said, "This is a very exciting opportunity for me. Auvitek has tremendous potential for growth. The team is extremely talented and has a deep knowledge of channel and audio/video processing algorithms, and has employed some exceedingly unique technologies to develop a range of DTV demodulator products that demonstrably outperform the competition. By building on our existing market acceptance, I fully expect Auvitek to expand its position as a leading supplier to PC and consumer electronics manufacturers."

Prior to 1995, Birch held various engineering and management positions with GEC Plessey Semiconductors' Consumer Electronics Division, which was recently acquired by Intel. He subsequently managed the sales and marketing operations for a leading audio licensing company before joining VM Labs.

MEDIA: A photo of Peter Birch is available at http://www.auvitek.com/CEO.htm.

ABOUT AUVITEK

Auvitek International Ltd. is a leading fabless semiconductor company focused on developing ICs for the worldwide Digital Television and Multimedia Convergence markets. With US operations based in Silicon Valley, Auvitek has development and sales support offices in Shanghai, Shenzhen, Hong Kong, Taipei, Tokyo, and Seoul. Auvitek recently launched its latest generation of DTV/HDTV demodulation processors. Based on patent pending technology, combined with extremely efficient and unique algorithms, these products offer the highest performance demodulation solutions in the industry. This leading edge technology is helping Auvitek revolutionize DTV design by delivering crystal clear video and audio to the consumer electronics market. Auvitek is backed by leading investors including Bank of America Ventures, KLM Capital Group, Storm Ventures, and VenGlobal Capital.