Autostrade S.p.A. Receives Frost & Sullivan Honor for Vertical Market Penetration Leadership.LONDON -- The 2004 Frost & Sullivan Vertical Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" Leadership Award for the European road user charging (RUC RUC Royal Ulster Constabulary: a former name for the Police Service of Northern Ireland RUC n abbr (= Royal Ulster Constabulary) → fuerza de policía en Irlanda del Norte RUC (Brit ) systems market was presented to Autostrade S.p.A. Autostrade S.p.A. has established a leading position in the traditionally conservative, risk-averse toll collection industry due to its progressive strategies. It is the only company in the RUC market with a focus on vertical penetration. To be chosen as the recipient of the Award, Autostrade S.p.A. excelled in three key criteria: amount of market share in vertical market segments, levels of organizational effectiveness Organizational effectiveness is the concept of how effective an organization is in achieving the outcomes the organization intends to produce. The idea of organizational effectiveness is especially important for non-profit organizations as most people who donate money to non-profit and strategic effectiveness. "Uniquely, the Italy-based Autostrade S.p.A. is the only European company with a vertical focus on all three sectors of component supply, systems integration and toll operations," notes Ms. Hema Bhaskaran, Industry Analyst with Frost & Sullivan. "Its innovative market penetration strategies have enabled it to capture the largest share in each of these three areas." As a toll operator, Autostrade S.p.A. controls over 60 percent of the Italian RUC market with over 3,408 kilometers of motorways. Autostrade S.p.A. currently controls the largest network of toll roads in Europe  The introduction to this article is vague. To comply with Wikipedia's guidelines, it should be improved. . Employing a pioneering manufacturing strategy, Autostrade S.p.A. has outsourced the production of its Telepass(R) on board units (OBUs) while retaining the marketing and branding responsibilities. This enables Autostrade S.p.A. to achieve a 45 percent share in the European OBUs market with the additional benefit of profitability through effective cost management. Furthermore, strategic alliances with leading hardware and software market participants powered Autostrade S.p.A.'s 36 percent share of the European infrastructure equipment market in 2003. Organizational effectiveness has been vital to Autostrade S.p.A.'s success. Following the completion of its 'Progetto Mediterraneo' reorganization plan A scheme authorized by federal law and promulgated by the president whereby he or she alters the structure of federal agencies to promote government efficiency and economy through a transfer, consolidation, coordination, authorization, or abolition of functions. in 2003, a separate motorway concession venture -- Autostrade per l'Italia S.p.A -- was formed. While it focused on construction and maintenance of motorways in Italy, the parent company -- Autostrade S.p.A. -- steered growth and expansion plans in the global RUC market through investments and merger and acquisition activity. Autostrade S.p.A. has made concerted efforts to expand the electronic toll collection Electronic Toll Collection (ETC), an adaptation of military "identification friend or foe" technology, aims to eliminate the delay on toll roads. It is a technological implementation of a road pricing concept. (ETC ETC - ExTendible Compiler. Fortran-like, macro extendible. "ETC - An Extendible Macro-Based Compiler", B.N. Dickman, Proc SJCC 38 (1971). ) market in Italy. Apart from efforts to educate non-users about the multiple benefits of ETC, the company has also pushed the enlargement and maintenance of the motorways network under construction, the installation of RUC systems in new toll areas and the implementation of RUC systems for vehicle access control in central urban areas. Rome, Siena and Florence have already adopted access control systems based on Telepass(R) applications. Another area of focus will be the replacement (upon users' demand) of the current Telepass(R) OBUs with new bi-modal units also compliant with CEN CEN - Conseil Européen pour la Normalisation. A body coordinating standardisation activities in the EEC and EFTA countries. standards (European Committee for Standardisation CEN, the European Committee for Standardisation or Comité Européen de Normalisation, is a private non-profit organisation whose mission is to foster the European economy in global trading, the welfare of European citizens and the environment by providing an efficient ) for European interoperability. Autostrade S.p.A.'s strategies for vertical integration and geographical expansion have underpinned its leadership position in the European market. Highlighting the advantages of outsourcing, it has pioneered a cost-effective, product expansion strategy aimed at providing total packaged solutions for all levels of the supply chain in the RUC systems market. In fact, outsourcing of the manufacturing process has enabled an impressive 100 percent growth within 10 years of the introduction of Telepass OBUs. From being operational in Italy alone, Autostrade S.p.A. has now built a presence in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the United Kingdom and Austria. In Austria, a fully owned company (Europpass Gmbh) was set to design, finance, build, operate and maintain an innovative multilane mul·ti·lane adj. Having several lanes: a multilane highway. Adj. 1. multilane - (of roads and highways) having two or more lanes for traffic ETC system for heavy vehicles. "Based on its perceptive vertical market penetration strategies, Frost & Sullivan expects Autostrade S.p.A. to strengthen its position in the European RUC market over the long term, whilst expanding on the global level to emerge as a leading participant in both the European and the global RUC systems markets," concludes Ms. Bhaskaran. Frost & Sullivan Frost & Sullivan, a global growth consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics econometrics, technique of economic analysis that expresses economic theory in terms of mathematical relationships and then tests it empirically through statistical research. and demographics. For more information, visit http://www.frost.com. Frost & Sullivan Awards are presented to companies that demonstrate best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine Award recipients in a broad spectrum of market industries and landscapes. www.Awards.frost.com |
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