Automotive Website Offers Dealers a New Sales Lead Generating Tool to Reach Hispanic Car Buyers.AutosAhora.com Helps Dealers Generate Internet Sales Leads at the Local and National Level by Targeting Hispanic Car Buyers SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- AutosAhora.com, the one-stop online resource for Hispanic new and used car buyers now offers dealers the ability to list their vehicles on its site and gain access to AutosAhora.com's large stable of prospective Hispanic car buyers. The new service allows dealers to upload car listings on the AutosAhora.com site, manage their offers and listings with a simple interface, and allows them to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their ads to reinforce their brand image at the local and national level. Census figures indicate that the Hispanic population, currently at more than 40 million, is the fastest-growing group in the country with Spanish-dominant Hispanics making up a significant segment of this population. Moreover, their buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. is expected to reach $992 billion by 2009. "Dealers and automakers that include outreach to Hispanic car buyers as part of their overall marketing strategy, invariably in·var·i·a·ble adj. Not changing or subject to change; constant. in·var  i·a·bil reap the
benefits through increased sales and a loyal clientele," said Mike
Gutierrez, director of sales for AutosAhora.com. "The average
dealership generates between 10 and 40 percent of its vehicle sales from
Internet leads. With nearly 20 million Hispanics in the U.S. using the
Internet, this segment of the population presents a value-added
opportunity that cannot be overlooked."
AutosAhora.com is one of the few comprehensive online resources that makes it possible for Hispanics to shop for a car, obtain financing and an extended warranty The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. in the language of their preference. AutosAhora.com also features a blog on car buying, provides Kelley Blue Book's Spanish-language used vehicle information as well as calculators to help prospective car buyers determine their monthly payments, and how much car they can afford based on their down payment, interest rate and the trade-in value trade-in value trade n → Gebrauchtwert m of their existing vehicle. Dealers looking to list their vehicles on AutosAhora.com have different pricing and listing options depending on their sales needs and budget. Dealers can list their vehicles for as little as $15 per listing. An annual subscription entitles dealers to unlimited listings per month, premium search results and a customized web page featuring the dealers' marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. , listing and contact information. |
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