Automotive Web Advertising Impressions Accelerate 30 Percent From August to October, According to Nielsen//NetRatings.Business Editors/Internet & Automotive Writers NEW YORK--(BUSINESS WIRE)--Dec. 4, 2001 Online Spending for Automotive Industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. Jumped 20 Percent to More than $2.3 Million Dollars Nielsen//NetRatings, the world's fastest growing Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience measurement service, today revealed that automotive Web advertising jumped 30 percent from August to October October: see month. according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. its AdSpectrum service. During the late fall, various automotive companies leveraged the Web to showcase zero-percent financing, highlight year-end year-end also year·end n. The end of a year. adj. Occurring or done at the end of the year: a year-end audit. Noun 1. sales and introduce year 2002 models. Automotive Web advertising grew 30 percent from August to October to more than 132 million impressions. By comparison, automotive advertising impressions jumped 18 percent in October, compared to 112 million impressions in September September: see month. (see Table 1). "Car manufacturers have been one of the most persistent and creative advertisers this past year. The automotive sector uses the Web for indirect marketing and branding, to create brand awareness among consumers in order to influence offline purchasing decisions," said Allen Al·len , Edgar 1892-1943. American anatomist who is noted for his studies of hormones and for the discovery (1923) of estrogen. Weiner Weiner can mean a metaphore for penis, or:
pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. services at NetRatings.
Table 1. Growth in Automotive Web Advertising Impressions, October
2001 (U.S., Home)
8/01 9/01 10/01 Percent Percent
Impressions Impressions Impressions Change Change
(000) (000) (000) 9/01-10/01 8/01-10/01
101,317 111,978 132,153 18 30
Source: Nielsen//NetRatings AdSpectrum, October 2001
Note: Impressions include house ads, which are ads featured on an
advertiser's own Web site.
Toyota Toyota (toi-ō`tə, Jap. tōyō`tä), city (1990 pop. 332,336), Aichi prefecture, central Honshu, Japan. It is a major industrial center dominated by the Toyota Motor Company, which produces passenger vehicles and auto parts there. Motor led the way with nearly 26 million impressions in October, reaching nearly 6.4 million surfers
The format for each entry is:
Table 2. Top Automotive Advertisers, Ranked by Impressions,
October 2001 (U.S., Home)
Advertiser Advertising Unique Audience
Impressions (000) (000) Who Viewed
Advertisement
1. Toyota Motor Corp. 25,954 6,365
2. Nissan Motor Co. Ltd. 21,070 6,454
3. General Motors Corp. 19,906 4,191
4. Ford Motor Co. 13,452 3,919
5. Mazda Motors of America 9,277 2,748
6. Daimler Chrysler AG 6,004 1,286
7. Volkswagen AG 5,350 2,657
8. Porsche Enterprises Inc. 3,069 1,546
9. Honda Motor Co. 1,729 739
10. Hyundai Group 1,345 518
Source: Nielsen//NetRatings AdSpectrum, October 2001
Note: Impressions include house ads, which are ads placed on an
advertiser's own Web site.
Note: Unique Audience is the number of unique people who were
served an advertiser's banner at least once during the month.
Overall online advertising spending for the automotive category jumped 20 percent to $2 million from August to September and continued to rise through October. Spending for the category grew another 12 percent from September to October, exceeding $2.3 million. "Automotive manufacturers rallied in September and October to launch integrated advertising campaigns across different media, including television, print, radio and the Internet," said Weiner. "Incorporating the Web into their overall advertising strategy has allowed automotive manufacturers to deliver a single marketing message across all media." Nielsen//NetRatings' AdSpectrum The Nielsen//NetRatings AdSpectrum service helps advertisers and ad agencies better plan, track and evaluate online advertising. The service includes reports on advertising expenditures, detailed demographic breakdowns, advertising by category, and a deep breadth of creative capture. Key features in the Nielsen//NetRatings AdSpectrum service include: -- Demographic information based on ad exposure for more accurate audience targeting -- Ad spending estimates based on actual prices paid, not rate card information -- Advertising by category, e.g., finance, automotive, etc. -- Capture of over 220 banner sizes, not just the standard IAB/CASIE sizes -- Click rates by demographics, top advertisers, top advertising domains, new creatives -- Analytical reports based on ad data and analyst inquiry time AdSpectrum offers the capability to compare Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. data to Nielsen Media Research's Monitor Plus ad data across multiple traditional media, including print, radio and broadcast. Advertisers, especially traditional brick and mortar See bricks and mortar. companies, can leverage this integrated, consistent approach for strategic ad planning across all media. About Nielsen//NetRatings Through strategic partnerships between NetRatings, Inc. (Nasdaq: NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings Internet audience measurement service collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 225,000 individuals with access to the Internet in 29 countries around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Please source all data to Nielsen//NetRatings AdSpectrum. |
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