Automotive Telematics Gains Ground in Europe: Enabling Vehicles for Wireless Services.Business Editors/Automotive Writers IAA IAA abbr. indoleacetic acid Noun 1. IAA - a plant hormone promoting elongation of stems and roots indoleacetic acid auxin - a plant hormone that promotes root formation and bud growth 2. 2003 FRANKFURT, Germany--(BUSINESS WIRE)--Sept. 10, 2003 Automotive Telematics is about enabling vehicles for wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. , and nowhere is this as important as it is in Europe. This is largely due to high mobile phone penetration, restrictions on the use of handsets while driving, and the presence of a single network standard. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Telematics Research Group, this category of telematics is called Mobile Device Integration and is the largest segment of the European telematics market. "While these solutions are primarily used for telephony today, they will increasingly be used for information services See Information Systems. , roadside assistance and emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' ," says Phil Magney, co-founder and principal analyst for TRG TRG Training Group TRG The Resource Group TRG Technical Resource Group TRG Technical Review Group TRG Technology Research Group TRG Tory Reform Group TRG Tactical Reconnaissance Group TRG Training received (on overtime forms) . "Leading European-based auto companies are addressing this need by introducing a variety of solutions at the 2003 Frankfurt Motor Show (IAA)." Mobile Device Integration solutions interface a user's mobile phone into the vehicle using a docking station (1) A cradle for a portable device that serves to charge the unit and connect it to other sources or destinations. For example, an iPod docking station charges the iPod and connects it to a computer, speakers or TV set. , Bluetooth wireless, or SIM access. The objective is to enable that vehicle for wireless services while minimizing driver distraction associated with using cell phones. "These devices employ voice recognition or other input methods that ensure the driver keeps their hands on the wheel and their eyes on the road," says Magney. For example, when a driver gets a call, a small display on the instrument cluster may tell who is calling while a button on the steering wheel is used to initiate or terminate that call. Many systems accommodate "voice tags" that allow dialing of numbers stored in the system's address book. Emerging systems may even have provisions for a Bluetooth headset Headphones combined with a microphone. Used in call centers and by people in telephone-intensive jobs, headsets provide the equivalent functionality of a telephone handset with hands-free operation. Many people use headsets at the computer so they can converse and type comfortably. so that the driver can engage in a private conversation. While Device Integration is seeing rapid growth in Europe, in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. the category is just now emerging. "The North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. market is largely dominated by embedded Inserted into. See embedded system. wireless telematics solutions but in time these systems will evolve to accommodate external wireless devices," says Dr. Egil Juliussen, TRG's principal technology analyst. "OnStar is the worldwide leader for telematics by bundling their embedded solution in nearly 30% of their passenger vehicles sold in North America," adds Juliussen.
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Global Telematics Shipments (Units Sales Estimates)
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2001 2002 2003 2004
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Western Europe
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Device Integration 74,000 301,000 501,000 722,000
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Embedded Telematics 36,000 110,000 220,000 374,000
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North America
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Device Integration 13,000 44,000 97,000 164,000
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Embedded Telematics 1,593,000 1,945,000 2,107,000 2,358,000
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Pacific Asia Region
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Device Integration 20,000 60,000 135,000 250,000
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Embedded Telematics 30,000 65,000 120,000 220,000
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Telematics Research Group tracks, analyzes, and forecasts the market for automotive telematics and is attending the IAA (International Automobil-Ausstellung) this week in Frankfurt. |
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