Automotive Publisher Shifts Gears With Zentropy Partners; Emap usa to Expand Publications Into Digital Track.Business/Automotive Editors LOS ANGELES--(BUSINESS WIRE)--March 29, 2000 Top automotive publisher emap usa, (formerly Petersen Publishing) has hired Zentropy Partners Zentropy Partners is the defunct name for an existing global internet professional services company headquartered in Los Angeles, CA. The company was founded in 1995 by Ryan Magnussen, shortly before the internet boom of the late 1990s. , a worldwide digital consulting and development company, parent Interpublic Group (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ), to create, build and market Internet sites for each of its 26 automotive publications including Hot Rod and Motor Trend. Emap usa is aiming to bring its 34 million automotive readers to the Web to create an interactive auto community where car enthusiasts and consumers can go to find articles and information, and research and purchase car-related products and services. "This is an exciting project for us because it involves bringing a company away from its traditional business strategy and into the world of e-commerce," said John Connors, chief executive officer of Zentropy Partners. "We're helping bring emap usa closer to its readers and customers through content, community and commerce." The sites will feature easy-to-navigate and interactive formats, geared to provide detailed and in-depth information and reviews that are not in the print versions of the respective publications. Readers will be able to go to the sites and find timely news, event updates, lifestyle tips, special purchasing opportunities and links to automotive services such as Carparts.com. "After an extensive review process, it was clear that Zentropy Partners is at the forefront of driving and building digital businesses," said John Cobb, vice president general manager of new media for emap usa. "We have a dominant position in the automotive market, and the strength of our magazine brands, coupled with our extensive customer database, provides a strong foundation for online ventures." About Zentropy Partners Zentropy Partners (www.zentropypartners.com) works with national and global Fortune 1000 and dot-com companies to conceive, build and market digital businesses. Its services include business and technology consulting, Web site development, online marketing and customer relationship management. The company has domestic offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, San Diego, San Francisco, Minneapolis, St. Louis and is headquartered in Cambridge, Mass., and has international offices in Frankfurt, Hamburg, London, Lyon, Paris, and Toronto. Clients include: General Motors, Microsoft, Nautica Brands, Olympus, Unilever, Brooks Brothers, The Coca-Cola Company, PricewaterhouseCoopers, and Reebok Ree´bok` n. 1. (Zool.) The peele. International. Zentropy is affiliated with the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . IPG's shares are traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors : IPG); more information is available on the company's Web site at www.interpublic.com. About emap usa A leading multimedia marketing solutions and brand development company, emap usa (www.emapUSA.com) is a division of Emap plc (www.emap.com), one of the largest consumer and trade magazine publishers in the world. The combined company is one of the world's foremost media companies with more than 600 magazine titles and multimedia products including television, radio, trade shows, Internet, databases, licensing, consumer events and custom publishing. With more than 140 general- and special-interest publications, emap usa delivers over 96 million readers. The company's internationally recognized brands include: Motor Trend, Hot Rod, Teen, FHM FHM For Him Magazine FHM Fachhochschule München (Munich University of Applied Sciences, Germany) FHM Forest Health Monitoring FHM Familial Hemiplegic Migraine FHM Funeral Home Marker (genealogy) , Gravity, Sport, Surfer, Hunting, Skin Diver, PHOTOgraphic, Stereophile, Mobile Computing and Communications, Motorcyclist and 4-Wheel & Off-Road. In addition, emap usa holds more than 50 consumer and trade events annually including Ducks Unlimited Great Outdoors Festivals, 17 Motor Trend-produced Liberty Auto Shows, and the Gravity Games, which airs on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. . |
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