Automotive Leader Edmunds.com Selects Revenue Science to Provide Full Range of Behavioral Targeting Services.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Revenue Science, Inc., the leading provider of behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. for online advertising, announced today that it has been selected by Edmunds.com, the premier online resource for automotive information, to provide behavioral targeting services that will create audience-based ad packages for strategic advertisers to significantly improve audience reach beyond location-based buying. Revenue Science's behavioral targeting services--ranging from on-demand technology to training and sales support--will provide Edmunds.com's advertisers with the knowledge and the flexibility to target select segments of Edmunds.com visitors on a per-campaign basis in order to meet various strategic marketing goals in the most efficient manner. "Edmunds.com declined advertising dollars for many years, relenting only when we determined an effective way to deliver contextually relevant sponsored messages to our site visitors," said Mike Darrow Mike Darrow (January 8, 1933 - December 7, 1996) was a Canadian-American television game show host best known for hosting the 1968-1970 ABC run of Dream House, the 1985-1988 Canadian-produced run of the Bob Stewart game show, Jackpot (seen in the U.S. , Executive Vice President of Sales for Edmunds.com. "Our work with Revenue Science allows us to further our efforts to make advertisers' messages relevant to our consumers." "Our behavioral targeting services will enable Edmunds.com to vastly increase the amount of premium inventory it has to offer while also providing advertisers with the exact audience reach that they want, every time," said Bill Gossman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Revenue Science. "As a result, Edmunds.com will be able to deliver greater value to their advertisers while increasing ad revenues." Revenue Science's client roster of the Internet's leading content publishers includes the Wall Street Journal Online at WSJ WSJ Wall Street Journal WSJ Wisconsin State Journal (Madison, WI) WSJ Web Services Journal WSJ Winston-Salem Journal (North Carolina) WSJ Wagle Street Journal (Kathmandu, Nepal blog) .com, Barrons.com, Marketwatch.com, Reuters Reuters British cooperative news agency. Founded in 1851 by Paul Julius Reuter, it was initially concerned with commercial news but began to serve a growing newspaper clientele after the London Morning Advertiser subscribed in 1858. .com, Financial Times.com, and ESPN.com. About Revenue Science, Inc. Revenue Science, Inc. is the leader in behavioral targeting for Web advertising. Revenue Science grows ad revenue for Web media publishers by finding, evaluating, and delivering customized Web audience segments that represent prime customer targets for advertisers. Revenue Science audience segments are delivered on-demand, over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , and priced on an exclusive performance driven basis that completely eliminates risk for customers. The company's primary clients are leading Web publishers including The Wall Street Journal Online at WSJ.com, Marketwatch.com, Reuters.com, FinancialTimes.com, ESPN.com and Kelley Blue Book; and advertisers include Fortune 500 companies from technology, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , healthcare, travel, finance and many other industries. For more information, visit www.revenuescience.com. |
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