Automotive Information Center Announces Volvo as Pioneer Content Integration Advertiser.WESTBOROUGH, Mass.--(BUSINESS WIRE)--June 30, 1998--Automotive Information Center (AIC AIC Association des Infermières Canadiennes. ) is pleased to announce Volvo as the pioneer advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase in AutoSite's (www.autosite.com) content integration program. Volvo will receive featured status throughout the site with integrated links to specific areas to the Volvo web page (www.volvocars.com). Several factors influenced Volvo to choose AutoSite as the place to advertise. AutoSite's primary audience is the undecided automobile consumer in the research-to-buy process. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jeff Silverstien, Interactive Media Supervisor at Messner Vetere Berger McNamee Schmetterer/Euro RSCG Messner Vetere Berger McNamee Schmetterer/Euro RSCG is an American advertising agency. Founded in 1986, it has had several name changes:
"We're yet to meet the car buyer who doesn't want to read what the car manufacturer has to say," notes Wayne Lilley, Automotive Information Center's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We've just made it extremely easy for that customer to access Volvo's information." Volvo explained their advertising needs and AutoSite went to work to deliver an aggressive package that allows customers to utilize AutoSite's objective information and view Volvo's additional content at the same time. "Even more exciting is the opportunity to add specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. engineering information within the AutoSite comparison report," Lilley adds. "It allows the consumer to drill down past the surface and into some really exciting content at either AutoSite or Volvo's site. Ideally, all manufacturers would like to see their vehicles presented in this manner." "We are extremely excited to have Volvo as the first on board for this new campaign at AutoSite. We see this type of contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. as the future of the Internet," says Heidi Lehmann, AutoSite's Director of Business Development. About Automotive Information Center AutoSite (http://www.autosite.com) is a 30,000 page on-line automotive buyer's guide utilized by consumers in the market to purchase an automobile. AutoSite offers comprehensive data on new and used vehicles as well as all other information relevant to the automotive ownership cycle. AutoSite Pro for industry analysts utilizes an enormous storehouse of automotive information, containing data on virtually every aspect of nearly 1,000 trim levels for all vehicles sold in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Because of AIC's strict methodology assuring the highest levels of accuracy, timeliness and consistency, AutoSite Pro offers the industry a superior platform for competitive comparison and analysis. Automotive Information Center is the industry's leading provider of objective new and used vehicle information to both professionals and consumers. Since 1982, AIC has compiled pricing, specifications, standard and optional equipment, and a wide range of supporting data on all cars, vans, light trucks and sport utility vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles. sold in the United States. AIC is a Thomson Publishing Company based in Westborough, Mass. AutoSite is a trademark of Automotive Information Center.
CONTACT: Automotive Information Center
Craig Fitzgerald, 508/870-5955 Ext. 229
craig_fitzgerald@autosite.com
OR
Heidi Lehmann, 508/870-5955 Ext. 244
heidi_lehmann@autosite.com
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