Automotive Industry Survey Reveals That 60 Percent of Auto Enthusiasts Have Purchased Parts Online.Business Editors/Automotive Writers LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nev.--(BUSINESS WIRE)--Nov. 1, 2000 A nationwide survey of more than 600 auto enthusiasts--conducted last week for the Specialty Equipment Market Association (SEMA SEMA Specialty Equipment Market Association SEMA Société d'Encouragement aux Métiers d'Art (Society for the Promotion of Art Trades; France) SEMA Specialty Equipment Manufacturers Association SEMA State Emergency Management Agency ) and GR8RIDE.com, the leading online resource for automotive enthusiasts, by Beta Research--revealed that 85 percent of automotive enthusiasts use the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as a source of information and ideas for car and truck improvement and modification projects, and 60 percent have actually purchased parts online. "The research indicates that the Internet has become a major resource for automotive enthusiasts seeking information as well as actually purchasing automotive parts and accessories," said Charles Charles, archduke of Austria Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by R. Blum, president of SEMA. "The data suggests that these consumers are shifting to the Internet in their shopping habits, thereby creating a great opportunity for online automotive sites to establish a new marketplace for automotive enthusiasts." "The results of this survey prove that the Internet model of providing consumers with a one-stop, all-inclusive approach with everything from product reviews, to installation advice, to the most comprehensive online auto parts Auto parts are components of automobiles. They mainly are, in alphabetic order (only car specific articles or articles with car section):
Other highlights of the study include: -- 85 percent of consumers have used the Internet to look for specialty and custom parts and accessories -- 60 percent have used the Internet to purchase specialty parts for their vehicles -- 69 percent of auto enthusiasts look to the Internet for information before beginning a project -- More than 50 percent have accessed the Internet at least 20 times in the past 30 days, while about 50 percent spend at least 5 hours a week on the Internet -- More than 50 percent visit online auto parts, auto manufacturer and auto project sites -- Approximately 50 percent use the Internet to showcase their finished vehicles -- On average, auto enthusiasts spend $6600 a year on specialty parts for their vehicles -- Auto enthusiasts who have purchased parts online shop 37% more often than those who have not purchased parts online -- Auto enthusiasts who purchase parts online spend 21% more on their projects than those who do not purchase parts online The data underscores an overarching o·ver·arch·ing adj. 1. Forming an arch overhead or above: overarching branches. 2. Extending over or throughout: "I am not sure whether the missing ingredient . . . trend that the Internet enables people to focus on their niche interests to not only gather information and conduct research, but to act on those interests by making purchases. "Consumers see the positive impact the Internet is making by simplifying the way they purchase specialty and custom auto parts. In that way Internet technology is enhancing their experience in many more personal and lasting ways," added Vrabeck. SEMA and GR8RIDE.com commissioned the study of more than 600 subscribers to automotive publications. The study was performed by Beta Research to assess attitudes towards the Internet among specialty and custom auto parts buyers. Beta Research conducted the survey on October 9-16, 2000. A total of 600 responses were received and tabulated. The margin of error is +/- 4.0 percent. About SEMA SEMA represents the $23.2 billion specialty automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . The trade association is composed of more than 4,400 member companies nationwide, and is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry itself provides appearance, performance, safety, comfort, convenience and technology products for passenger cars, minivans, pickups, SUVs and recreational vehicles. It's a specialty market as old as the automobile and as new as today's cutting-edge technology. About GR8RIDE GR8RIDE.com is the one-stop-shop where auto enthusiasts can receive up-to-date product information, how-to advice, consumer product reviews and access to industry-leading products and services from the brands and retailers consumers trust. GR8RIDE demonstrates PRIMEDIA Inc.'s commitment to its new media vision by presenting rich media content backed by the interactivity of the Web. In addition, GR8RIDE has capitalized Capitalized Recorded in asset accounts and then depreciated or amortized, as is appropriate for expenditures for items with useful lives longer than one year. on the power of PRIMEDIA Inc.'s print brands and market domination domination the relationship between animals and humans in which little consideration is given to the rights of the animals. The prevailing sentiment is one of proprietary domination. to build a successful e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. business and better service Internet-ready niche communities. |
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