Automobile Association Expects Heavy Summer Travel ...Fisher-Price Agrees!; Kids Set to Hit the Sidewalks with Their Favorite ``Ride'' This Holiday Weekend.

EAST AURORA, N.Y. -- With AAA predicting another strong summer travel season*, savvy kids are getting ready to hit the sidewalks, backyards, and parks this July 4th weekend with the hottest new vehicles entering the market, like the Cadillac(R) Escalade(TM) and Monster Jam Grave Digger(R) - both from Power Wheels(R) by Fisher-Price. With these battery-powered cars and trucks, kids can forget the high gas prices at the pump and travel in style to a backyard barbeque or a neighbor's pool party.

"We looked at the hottest cars on the market to find the coolest rides for kids," stated Kurt Huntsberger, Chief of Vehicle Platforms for Power Wheels by Fisher-Price. "We strive for distinctive designs with a very high fun-to-drive quotient. And to reflect current trends, our engineers have incorporated many of the amenities that discerning customers request - glowing red headlights, beach music, chrome rims and, of course, fun sound effects - not to mention parent controls to set the proper speed dynamic."

For 2005, just in time for the busy summer travel season, Power Wheels by Fisher-Price introduces the Cadillac Escalade, Grave Digger monster truck and several versions of the popular Jeep(R) vehicle - so no matter where the holiday weekend plans take kids, there is a Power Wheels(R) vehicle perfect for the trip!

The envy of the July 4th family reunion will no doubt be the Power Wheels(R) Cadillac Escalade. Styled after the real thing, the Power Wheels version captures Cadillac's authentic style and is loaded with fun features, including:

--Exterior colors options: black or red

--Shiny, chrome wheels and cool, tinted taillights

--Working doors, cup holders, rear storage and a detailed dashboard

--Digital clock, pretend CD player with 10 minutes of music, and, in a first for the Power Wheels brand, a working FM radio

--Battery charge indicator

--One year bumper to bumper warranty

--Two child-appropriate speeds - 2 1/2 and 5 mph

--Drivers ages three and up

--"MSRP" starting at $299.99

And who will be able to watch the fireworks when the Power Wheels(R) Monster Jam Grave Digger pulls up? This pint-sized version of the world's favorite monster truck comes with all the character you'd expect. Standard features include:

--"Jacked-up" chassis and oversized wheels for a realistic monster truck feel

--Monster truck engine sounds, like an idle motor and a motor racing at full power, and blinking headlights

--Working doors, opening hood and trunk

--A pretend crushable car that kids can ride over again and again

--Battery charge indicator

--One year bumper to bumper warranty

--Two child-appropriate speeds - 2 1/2 and 5 mph

--Drivers ages three and up

--"MSRP" starting at $299.99

If it's a trip to the beach that's in store this holiday weekend, the Barbie(R) Beach Party(TM) Jeep(R) may be the vehicle of choice. Standard features include:

--Beach party music

--Removable "terrycloth" seat covers

--Two "palm tree" water bottles with detachable hair ties and handy cup holders

--Flying disk that detaches from the hood (for beach-time sport!)

--One year bumper to bumper warranty

--Two child-appropriate speeds - 2 1/2 and 5 mph

--Drivers ages three and up

--"MSRP" starting at $299.99

--Other models include the new Jammin' Jeep(R), Jeep(R) Wrangler and Dora the Explorer(TM) Jeep(R) - check "local dealers" (toy and mass merchandise stores) for details

Power Wheels vehicles should always be used under adult supervision and should never be driven on roads or highways.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street(R), Dora the Explorer(TM) and Winnie the Pooh. The Company's web site, at www.fisher-price.com, provides valuable information and resources to parents.

* Based on AAA press release, AAA Forecasts Fourth of July Travel To Be Busiest Holiday Weekend Ever, June 22, 2005

Editors Note: Digital images and b-roll footage available upon request.