Autometrics Signs Pan-European Agreement for Nielsen//NetRatings Internet Audience Measurement Service.Business Editors STAMFORD, Conn.--(BUSINESS WIRE)--Oct. 11, 2001 Agreement Will Provide Global Automotive Industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. With First-Ever Performance Index of Industry Websites Autometrics, a leading specialist in automotive e-commerce performance measurement, has teamed up with Nielsen//NetRatings to provide the automotive industry with a standard in Internet audience information throughout Europe. The three-year agreement enables Autometrics to help car manufacturers enhance their online businesses by improving their Internet strategies. The two companies have produced the first ever analysis of the automotive Internet marketplace See vertical portal and Web hub. with a league table of automotive Internet site activity and performance across the European marketplace. Central to the Autometrics offering is information from Nielsen//NetRatings, whose audience measurement service tracks audience and advertising information on the web, collected in real time from a representative panel of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f in each country. Under the agreement, Autometrics will receive Nielsen//NetRatings information for all the European countries covered by Nielsen//NetRatings. Autometrics is an integrated Internet performance monitoring and analysis service for the global automotive industry. The service is targeted at senior automotive industry marketing executives who wish to gain insight into the new digital car buyer, monitor Internet performance relative to competitors and measure return on Internet investment. Stephen Shaw The name Stephen Shaw may refer to:
"Nielsen//NetRatings are delighted to be working with Autometrics to develop a product which meets the needs of our automotive clients," said Peter Wilcox, European Managing Director of Nielsen//NetRatings. "Our broad geographic coverage plus our information on Internet usage activity, combined with Autometrics' insight into the automotive marketplace provides a powerful partnership to help the automotive industry. This is only the start; the depth of information for on-line activity now available to the automotive industry can give real competitive edge to those manufacturers who use it to drive their business." About Autometrics Autometrics was founded in 2000 by Stephen Shaw and Barnaby Knight. Stephen holds 15 years experience in the automotive industry, and has specialised Adj. 1. specialised - developed or designed for a special activity or function; "a specialized tool" specialized specific - (sometimes followed by `to') applying to or characterized by or distinguishing something particular or special or unique; "rules with in automotive e-commerce since 1994. He jointly developed one of the world's first integrated car "portals" with Microsoft MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). in 1996. He holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Institut Superieur de Gestion in Paris. Barnaby Knight has ten years consulting experience with Arthur Andersen For the U.S. Supreme Court case commonly known as Arthur Andersen, see . Arthur Andersen LLP, based in Chicago, was once one of the "Big Five" accounting firms (the other four are PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young and KPMG), performing , including five years as a manager in the Washington DC e-commerce practice. Barnaby's specialisation specialisation - A reduction in generality, usually for the sake of increased efficiency. If a piece of code is specialised for certain values of certain variables (usually function arguments), this is known as "partial evaluation". In a language with overloading (e.g. is e-commerce benchmarking and performance measurement. Additionally Autometrics' Advisory Board includes leading members in the automotive industry and Peter Wilcox, Managing Director of Nielsen NetRatings Europe. About Nielsen//NetRatings Through strategic partnerships between NetRatings (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings Internet audience measurement service collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 225,000 individuals with access to the Internet in 29 countries around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com. |
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