Automation Associates Licenses Simulation Software to Starbucks; Restaurant Modeling Studio Helps Leading Coffee Retailer Measure and Validate the Impact of Strategic Planning Decisions.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Automation Associates, Inc. (AAI AAI American Association of Immunologists. ), a leading provider of simulation solutions for the global supply chain, announced today that Starbucks Coffee Company (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ) has licensed its Restaurant Modeling Studio(TM) (RMS) simulation software Simulation software is based on the process of imitating a real phenomenon with a set of mathematical formulas. It is, essentially, a program that allows the user to observe an operation through simulation without actually running the program. to help measure and validate the impact of strategic operations decisions. Starbucks intends to use the RMS software as an analytical tool to assess the effect new product development concepts and facility changes have on speed of service. In the quick-service restaurant industry, speed of service is a critical driver that can greatly affect capital expense decisions, staffing plans, facility layouts and bottom-line profitability. AAI's RMS software helps store operations and design executives make critical planning decisions before committing dollars towards buying equipment, hiring personnel, building drive-thru capabilities or introducing new menu items. The RMS software can be used to mimic real-world restaurant operations so executives can test various scenarios and determine the course of action that best meets their needs. "We're very excited to be able to add simulation modeling to our workbench of analytical tools. It will allow us to quickly evaluate multiple alternatives, and better focus on the most promising ones," commented Silvia Peterson, director of store operations engineering at Starbucks. Starbucks joins a growing list of large franchise quick-service restaurants that are currently using AAI's RMS software to analyze and manage changes to their restaurant design and operations, including El Pollo Loco El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975. , Jack-in-the-Box, Kentucky Fried Chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy. , Pizza Hut, Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. and others. "We are very pleased that Starbucks has licensed our Restaurant Modeling Studio to assist in their strategic operations decisions," remarked Randall Gibson, president and founder of AAI. "We believe simulation modeling can be a powerful tool to help supply chain executives increase the profitability and effectiveness of their operations." To learn more about AAI's RMS software, visit http://www.AutomationAssociates.net/restaurant_operations.asp. About Automation Associates, Inc. Automation Associates, Inc. is the leader in applying simulation-based analysis tools to help clients solve complex problems in the most critical components of the global supply chain: production, distribution, transportation and point-of-service. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , the company has served more than 500 clients over the past 16 years in a variety of markets, including healthcare, manufactured goods, postal & packaging handling, restaurant operations and transportation. For more information, please visit www.AutomationAssociates.net or call (888) 481-6050. |
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